{"id":950,"date":"2022-10-11T22:43:07","date_gmt":"2022-10-11T22:43:07","guid":{"rendered":"https:\/\/emailplus.vn\/?p=950"},"modified":"2022-10-11T22:43:07","modified_gmt":"2022-10-11T22:43:07","slug":"cam-nang-email-marketing-cac-chi-so-ve-danh-gia-hieu-qua-hoat-dong-email-marketing","status":"publish","type":"post","link":"https:\/\/emailplus.vn\/?p=950","title":{"rendered":"C\u1ea9m nang Email Marketing: C\u00e1c ch\u1ec9 s\u1ed1 v\u1ec1 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng Email marketing"},"content":{"rendered":"<p>Email Marketing hi\u1ec7n \u0111ang \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 nh\u1ea5t hi\u1ec7n nay, mang l\u1ea1i ngu\u1ed3n l\u1ee3i nhu\u1eadn r\u1ea5t t\u1ed1t cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. Ti\u1ebfp theo b\u00e0i vi\u1ebft &#8220;<a href=\"https:\/\/emailplus.vn\/?p=908\">Email Marketing l\u00e0 g\u00ec? S\u1eed d\u1ee5ng Email Marketing c\u00f3 hi\u1ec7u qu\u1ea3 kh\u00f4ng<\/a> ?&#8221; , iWay xin chia s\u1ebd s\u00e2u th\u00eam v\u1ec1 c\u00e1c ch\u1ec9 s\u1ed1 v\u1ec1 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng Email marketing, c\u1ee5 th\u1ec3 b\u1ea1n c\u1ea7n quan t\u00e2m c\u00e1c ch\u1ec9 s\u1ed1 sau:<\/p>\n<p id=\"1-open-rate\"><strong>1. Open Rate:<\/strong> T\u1ec9 l\u1ec7 ng\u01b0\u1eddi nh\u1eadn \u0111\u01b0\u1ee3c m\u1edf ra xem email.<\/p>\n<p><strong>\u25aa\ufe0f C\u00e1ch t\u00ednh:<\/strong> S\u1ed1 ng\u01b0\u1eddi m\u1edf email \u00f7 S\u1ed1 email \u0111\u01b0\u1ee3c g\u1eedi \u0111i * 100<\/p>\n<p><strong>\u25aa\ufe0f V\u00ed d\u1ee5:<\/strong> 14.500 ng\u01b0\u1eddi m\u1edf email \u00f7 20.000 email \u0111\u01b0\u1ee3c g\u1eedi \u0111i * 100 = 72,5 % open rate.<\/p>\n<p>\u0110\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng ng\u01b0\u1eddi nh\u1eadn m\u1edf email, b\u1ea1n c\u1ea7n c\u00f3 m\u1ed9t <strong>subject<\/strong> th\u1eadt thu h\u00fat, h\u1ea5p d\u1eabn. \u0110\u01b0\u01a1ng nhi\u00ean n\u1ebfu open rate c\u00e0ng cao th\u00ec c\u00e0ng t\u1ed1t, nh\u01b0ng c\u00f3 m\u1ed9t v\u00e0i v\u1ea5n \u0111\u1ec1 khi\u1ebfn cho ch\u1ec9 s\u1ed1 n\u00e0y tr\u1edf n\u00ean kh\u00f4ng \u0111\u00e1ng tin c\u1eady l\u1eafm nh\u01b0 m\u1ed9t email ch\u1ec9 \u0111\u01b0\u1ee3c t\u00ednh l\u00e0 \u201c\u0111\u00e3 m\u1edf\u201d n\u1ebfu ng\u01b0\u1eddi nh\u1eadn c\u0169ng nh\u1eadn \u0111\u01b0\u1ee3c h\u00ecnh \u1ea3nh \u0111i k\u00e8m trong email \u0111\u00f3. V\u00e0 m\u1ed9t t\u1ec9 l\u1ec7 l\u1edbn ng\u01b0\u1eddi nh\u1eadn c\u00f3 th\u1ec3 \u0111\u00e3 b\u1eadt t\u00ednh n\u0103ng ch\u1eb7n h\u00ecnh \u1ea3nh tr\u00ean \u1ee9ng d\u1ee5ng email c\u1ee7a h\u1ecd. Ngh\u0129a l\u00e0 ngay c\u1ea3 khi \u0111\u00e3 m\u1edf email th\u00ec ng\u01b0\u1eddi \u0111\u00f3 v\u1eabn kh\u00f4ng \u0111\u01b0\u1ee3c t\u00ednh v\u00e0o open rate, n\u00ean s\u1ed1 li\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 b\u1ecb sai l\u1ec7ch do \u0111\u00f3 b\u1ea1n c\u1ee9 t\u1eadp trung v\u00e0o t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 nh\u1ea5p v\u00e0o li\u00ean k\u1ebft click through rate l\u00e0 t\u1ed1t nh\u1ea5t.<\/p>\n<p><strong>2. Conversion rate:<\/strong> T\u1ec9 l\u1ec7 ng\u01b0\u1eddi nh\u1eadn \u0111\u01b0\u1ee3c email nh\u1ea5p v\u00e0o li\u00ean k\u1ebft trong email v\u00e0 ho\u00e0n th\u00e0nh m\u1ed9t h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n, ch\u1eb3ng h\u1ea1n nh\u01b0 \u0111\u1eb7t h\u00e0ng ho\u1eb7c \u0111i\u1ec1n v\u00e0o form,\u2026<\/p>\n<p><strong>\u25aa\ufe0f C\u00e1ch t\u00ednh:<\/strong> S\u1ed1 ng\u01b0\u1eddi ho\u00e0n th\u00e0nh h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n \u00f7 S\u1ed1 email \u0111\u01b0\u1ee3c g\u1eedi th\u00e0nh c\u00f4ng * 100<\/p>\n<p><strong>\u25aa\ufe0f V\u00ed d\u1ee5:<\/strong> 840 ng\u01b0\u1eddi ho\u00e0n th\u00e0nh h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n \u00f7 20.000 email \u0111\u01b0\u1ee3c g\u1eedi th\u00e0nh c\u00f4ng * 100 = 4,2 % conversion rate.<\/p>\n<p>\u0110\u1ecbnh ngh\u0129a v\u1ec1 CR t\u00f9y thu\u1ed9c v\u00e0o \u0111i\u1ec1u m\u00e0 b\u1ea1n k\u00eau g\u1ecdi ng\u01b0\u1eddi nh\u1eadn th\u1ef1c hi\u1ec7n. N\u1ebfu m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 t\u1ea1o ra kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (leads) th\u00ec CR \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng. N\u00f3 cho th\u1ea5y m\u1ee9c \u0111\u1ed9 y\u00eau th\u00edch, tin c\u1eady c\u1ee7a ng\u01b0\u1eddi nh\u1eadn \u0111\u1ed1i v\u1edbi c\u00e1c b\u1ea3n tin c\u1ee7a b\u1ea1n.\u00a0\u0110\u1ec3 \u0111o \u0111\u01b0\u1ee3c t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed1i qua email, b\u1ea1n c\u1ea7n t\u00edch h\u1ee3p n\u1ec1n t\u1ea3ng email v\u1edbi c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch website c\u1ee7a m\u00ecnh. B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o tracking URLs cho c\u00e1c li\u00ean k\u1ebft trong email \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c li\u00ean k\u1ebft \u0111\u00f3 mang v\u1ec1 bao nhi\u00eau chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<p><strong>3. Bounce rate:<\/strong> T\u1ec9 l\u1ec7 email g\u1eedi kh\u00f4ng th\u00e0nh c\u00f4ng \u0111\u1ebfn h\u1ed9p th\u01b0 ng\u01b0\u1eddi nh\u1eadn.<\/p>\n<p><strong>\u25aa\ufe0f C\u00e1ch t\u00ednh:<\/strong> S\u1ed1 email g\u1eedi kh\u00f4ng th\u00e0nh c\u00f4ng \u00f7 S\u1ed1 email \u0111\u01b0\u1ee3c g\u1eedi \u0111i * 100<\/p>\n<p><strong>\u25aa\ufe0f V\u00ed d\u1ee5:<\/strong> 210 email g\u1eedi kh\u00f4ng th\u00e0ng c\u00f4ng \u00f7 20.000 email \u0111\u01b0\u1ee3c g\u1eedi \u0111i * 100 = 1.05 % bounce rate<\/p>\n<p>C\u00f3 2 lo\u1ea1i bounces b\u1ea1n c\u1ea7n ph\u1ea3i theo d\u00f5i: \u201cHard\u201d bounces v\u00e0 \u201csoft\u201d bounces.<\/p>\n<ul>\n<li aria-level=\"1\"><strong>Soft bounces<\/strong> xu\u1ea5t hi\u1ec7n khi c\u00f3 m\u1ed9t s\u1ef1 c\u1ed1 t\u1ea1m th\u1eddi v\u1edbi m\u1ed9t valid email (email h\u1ee3p l\u1ec7), ch\u1eb3ng h\u1ea1n nh\u01b0 h\u1ed9p th\u01b0 \u0111\u1ea7y hay server c\u1ee7a ng\u01b0\u1eddi nh\u1eadn c\u00f3 v\u1ea5n \u0111\u1ec1. B\u1ea1n c\u00f3 th\u1ec3 th\u1eed g\u1eedi l\u1ea1i email v\u00e0o m\u1ed9t l\u00fac kh\u00e1c.<\/li>\n<li aria-level=\"1\"><strong>Hard bounces<\/strong> xu\u1ea5t hi\u1ec7n \u0111\u1ed1i v\u1edbi invalid email (email kh\u00f4ng h\u1ee3p l\u1ec7), b\u1ecb \u0111\u00f3ng ho\u1eb7c kh\u00f4ng t\u1ed3n t\u1ea1i, v\u00e0 \u0111\u01b0\u01a1ng nhi\u00ean c\u1ee9 c\u1ed1 g\u1eedi th\u00ec c\u0169ng ch\u1eb3ng bao gi\u1edd \u0111\u1ebfn \u0111\u01b0\u1ee3c. H\u00e3y lo\u1ea1i b\u1ecf ngay \u0111\u1ecba ch\u1ec9 n\u00e0y kh\u1ecfi danh s\u00e1ch ng\u01b0\u1eddi nh\u1eadn c\u1ee7a b\u1ea1n v\u00ec c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 internet (ISPs) s\u1eed d\u1ee5ng bounce rate l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u00e1nh gi\u00e1 s\u1ef1 uy t\u00edn c\u1ee7a ng\u01b0\u1eddi g\u1eedi email. <strong>Qu\u00e1 nhi\u1ec1u hard bounces s\u1ebd bi\u1ebfn b\u1ea1n th\u00e0nh m\u1ed9t k\u1ebb chuy\u00ean \u0111i spam \u0111\u1ed1i v\u1edbi c\u00e1c ISP.<\/strong><\/li>\n<\/ul>\n<p><strong>4. Click Through rate:<\/strong> T\u1ec9 l\u1ec7 ng\u01b0\u1eddi nh\u1eadn \u0111\u01b0\u1ee3c email nh\u1ea5p v\u00e0o 1 hay nhi\u1ec1u li\u00ean k\u1ebft c\u00f3 trong email \u0111\u00f3.<\/p>\n<p><strong>\u25aa\ufe0f C\u00e1ch t\u00ednh:<\/strong> T\u1ed5ng s\u1ed1 l\u01b0\u1ee3t nh\u1ea5p (clicks) HO\u1eb6C l\u01b0\u1ee3t nh\u1ea5p duy nh\u1ea5t (unique clicks) \u00f7 S\u1ed1 email \u0111\u01b0\u1ee3c g\u1eedi th\u00e0nh c\u00f4ng * 100<\/p>\n<p>\u25aa\ufe0f V\u00ed d\u1ee5: 600 l\u01b0\u1ee3t nh\u1ea5p \u00f7 15.000 email \u0111\u01b0\u1ee3c g\u1eedi th\u00e0nh c\u00f4ng * 100 = 4 % clickthrough rate<\/p>\n<p><strong>L\u01b0u \u00fd:<\/strong> B\u1ea1n s\u1eed d\u1ee5ng s\u1ed1 clicks hay unique clicks trong c\u00f4ng th\u1ee9c tr\u00ean \u0111\u1ec1u \u0111\u01b0\u1ee3c, mi\u1ec5n l\u00e0 th\u1ed1ng nh\u1ea5t 1 c\u00e1ch t\u00ednh trong t\u1ea5t c\u1ea3 c\u00e1c b\u00e1o c\u00e1o.<\/p>\n<p>Clickthrough rate (CTR)\u00a0 cho ph\u00e9p b\u1ea1n d\u1ec5 d\u00e0ng t\u00ednh to\u00e1n hi\u1ec7u qu\u1ea3 c\u1ee7a m\u1ed7i email g\u1eedi \u0111i, bi\u1ebft \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng c\u00f3 h\u1ee9ng th\u00fa v\u1edbi n\u1ed9i dung chi\u1ebfc mail \u0111\u00f3 kh\u00f4ng.\u00a0CTR c\u0169ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3 A\/B testing, th\u01b0\u1eddng l\u00e0 th\u1eed nghi\u1ec7m \u0111\u1ec3 t\u00ecm ra c\u00e1ch c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u l\u01b0\u1ee3t nh\u1ea5p chu\u1ed9t h\u01a1n.<\/p>\n<p><strong>5. List growth rate:<\/strong> T\u1ec9 l\u1ec7 gia t\u0103ng danh s\u00e1ch email c\u1ee7a b\u1ea1n.<\/p>\n<p><strong>\u25aa\ufe0f C\u00e1ch t\u00ednh:<\/strong> [S\u1ed1 l\u01b0\u1ee3ng subscribers m\u1edbi \u2013 (s\u1ed1 unsubscribers + email\/spam complaints)] \u00f7 t\u1ed5ng s\u1ed1 \u0111\u1ecba ch\u1ec9 email c\u00f3 trong danh s\u00e1ch] * 100<\/p>\n<p><strong>\u25aa\ufe0f V\u00ed d\u1ee5:<\/strong> (450 subscribers m\u1edbi \u2013 150 unsubscribers v\u00e0 email\/spam complaints) \u00f7 20.000 email c\u00f3 trong danh s\u00e1ch * 100 = 1,5 % list growth rate<\/p>\n<p>Ngo\u00e0i c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 nh\u01b0 CR, CTR, b\u1ea1n c\u0169ng n\u00ean \u0111\u1ec3 m\u1eaft \u0111\u1ebfn D\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng b\u1ea1n\u00a0 \u0111ang c\u00f3\u00a0 ch\u00ednh l\u00e0 danh s\u00e1ch \u0111\u1ecba ch\u1ec9 email. Danh s\u00e1ch c\u00e0ng ph\u00e1t tri\u1ec3n, c\u00e0ng m\u1edf r\u1ed9ng th\u00ec c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn c\u1ee7a b\u1ea1n c\u00e0ng nhi\u1ec1u.<\/p>\n<p><strong>6. Email sharing\/forwarding rate:<\/strong> T\u1ec9 l\u1ec7 ng\u01b0\u1eddi nh\u1eadn \u0111\u01b0\u1ee3c email nh\u1ea5p v\u00e0o n\u00fat \u201cshare\u201d \u0111\u1ec3 \u0111\u0103ng l\u1ea1i n\u1ed9i dung l\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, v\u00e0\/ho\u1eb7c nh\u1ea5p v\u00e0o n\u00fat \u201cforward to a friend\u201d.<\/p>\n<p><strong>\u25aa\ufe0f C\u00e1ch t\u00ednh:<\/strong> S\u1ed1 l\u01b0\u1ee3t nh\u1ea5p v\u00e0o n\u00fat \u201cshare\u201d v\u00e0\/ho\u1eb7c \u201cforward\u201d \u00f7 S\u1ed1 email \u0111\u01b0\u1ee3c g\u1eedi \u0111i * 100<\/p>\n<p><strong>\u25aa\ufe0f V\u00ed d\u1ee5:<\/strong> 100 l\u01b0\u1ee3t nh\u1ea5p v\u00e0o n\u00fat share\/forward \u00f7 10.000 email \u0111\u01b0\u1ee3c g\u1eedi \u0111i * 100 = 1% email sharing\/forwarding rate.<\/p>\n<p>T\u1ec9 l\u1ec7 n\u00e0y c\u00f3 th\u1ec3 s\u1ebd kh\u00f4ng qu\u00e1 cao, nh\u01b0ng l\u1ea1i l\u00e0 m\u1ed9t trong nh\u1eefng con s\u1ed1 quan tr\u1ecdng b\u1ea1n n\u00ean \u0111\u1ec3 m\u1eaft t\u1edbi b\u1edfi n\u00f3 ph\u1ea3n \u00e1nh m\u1ee9c \u0111\u1ed9 b\u1ea1n t\u1ea1o n\u00ean nh\u1eefng li\u00ean h\u1ec7 m\u1edbi. C\u00f2n g\u00ec t\u1ed1t h\u01a1n v\u1eeba nh\u1eafm \u0111\u1ebfn nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng ch\u00ednh \u0111\u00e3 n\u1eb1m g\u1ecdn trong database, v\u1eeba thu h\u00fat th\u00eam nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng kh\u00e1c.<\/p>\n<p>H\u00e3y khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi \u0111\u1ecdc chia s\u1ebb hay chuy\u1ec3n ti\u1ebfp email cho b\u1ea1n b\u00e8, \u0111\u1ed3ng nghi\u1ec7p n\u1ebfu th\u1ea5y n\u1ed9i dung c\u1ee7a b\u1ea1n h\u1eefu \u00edch. Theo d\u00f5i xem b\u1ea1n c\u00f3 th\u00eam bao nhi\u00eau \u0111\u1ecba ch\u1ec9 m\u1edbi \u0111\u1ec3 th\u00eam v\u00e0o database.<\/p>\n<p><strong>7. Overall ROI:<\/strong> Return on investment cho c\u00e1c chi\u1ebfn d\u1ecbch email marketing, ngh\u0129a l\u00e0 t\u1ed5ng doanh thu chia cho t\u1ed5ng chi ti\u00eau.<\/p>\n<p><strong>\u25aa\ufe0f C\u00e1ch t\u00ednh:<\/strong> (Doanh s\u1ed1 t\u0103ng th\u00eam \u2013 Chi ph\u00ed \u0111\u1ea7u t\u01b0 v\u00e0o chi\u1ebfn d\u1ecbch) \u00f7 Chi ph\u00ed \u0111\u1ea7u t\u01b0 v\u00e0o chi\u1ebfn d\u1ecbch * 100<\/p>\n<p><strong>\u25aa\ufe0f V\u00ed d\u1ee5:<\/strong> (50 tri\u1ec7u doanh thu t\u0103ng th\u00eam \u2013 20 tri\u1ec7u \u0111\u1ea7u t\u01b0 v\u00e0o chi\u1ebfn d\u1ecbch) \u00f7 20 tri\u1ec7u \u0111\u1ea7u t\u01b0 v\u00e0o chi\u1ebfn d\u1ecbch * 100 = 150 % return on investment.<\/p>\n<p>\u0110\u00e2y l\u00e0 c\u00f4ng th\u1ee9c c\u01a1 b\u1ea3n nh\u1ea5t trong s\u1ed1 r\u1ea5t nhi\u1ec1u c\u00e1ch t\u00ednh to\u00e1n ROI c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch Email Marketing. T\u00f9y v\u00e0o m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n theo t\u1eebng giai \u0111o\u1ea1n,\u00a0 ROI c\u00f3 l\u1ebd l\u00e0 s\u1ed1 li\u1ec7u m\u00e0 c\u00e1c \u00f4ng ch\u1ee7 s\u1ebd quan t\u00e2m nh\u1ea5t v\u00ec n\u00f3 li\u00ean quan \u0111\u1ebfn doanh thu \u0111\u1ec3 xem chi\u1ebfn d\u1ecbch n\u00e0y c\u00f3 mang v\u1ec1 doanh thu hay kh\u00f4ng v\u00e0 l\u00e0m sao \u0111\u1ec3 gia t\u0103ng n\u00f3?<\/p>\n<p><strong>8. Unsubscribe rate:<\/strong> T\u1ec9 l\u1ec7 ng\u01b0\u1eddi nh\u1eadn email h\u1ee7y \u0111\u0103ng k\u00fd kh\u1ecfi danh s\u00e1ch email sau khi m\u1edf m\u1ed9t email nh\u1ea5t \u0111\u1ecbnh.<\/p>\n<p><strong>\u25aa\ufe0f C\u00e1ch t\u00ednh:<\/strong> S\u1ed1 ng\u01b0\u1eddi h\u1ee7y \u0111\u0103ng k\u00fd sau khi nh\u1eadn email \u00f7 S\u1ed1 email \u0111\u01b0\u1ee3c g\u1eedi \u0111i * 100<\/p>\n<p><strong>\u25aa\ufe0f V\u00ed d\u1ee5:<\/strong> 180 ng\u01b0\u1eddi h\u1ee7y \u0111\u0103ng k\u00fd \u00f7 15.000 email \u0111\u01b0\u1ee3c g\u1eedi \u0111i * 100 = 1,2 % unsubscribe rate.<\/p>\n<p>T\u1ef7 l\u1ec7 h\u1ee7y \u0111\u0103ng k\u00fd c\u00f3 th\u1ec3 gi\u00fap \u0111o l\u01b0\u1eddng \u201cs\u1ee9c kh\u1ecfe\u201d c\u1ee7a danh s\u00e1ch email m\u00e0 b\u1ea1n c\u00f3. Tuy nhi\u00ean, c\u0169ng nh\u01b0 open rate, unsubscribe rate ch\u1ec9 l\u00e0 m\u1ed9t s\u1ed1 li\u1ec7u ch\u1ec9 \u0111\u1ec3 tham kh\u1ea3o b\u1edfi c\u0169ng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi nh\u1eadn \u0111\u00e3 m\u1ec7t m\u1ecfi v\u1edbi vi\u1ec7c nh\u1eadn email nh\u01b0ng qu\u00e1 l\u01b0\u1eddi \u0111\u1ec3 unsubscribe, h\u1ecd ch\u1ec9 kh\u00f4ng m\u1edf, kh\u00f4ng \u0111\u1ecdc, kh\u00f4ng nh\u1ea5p v\u00e0o li\u00ean k\u1ebft n\u1eeda m\u00e0 th\u00f4i.<\/p>\n<p>Nh\u01b0 \u0111\u00e3 li\u1ec7t k\u00ea \u1edf tr\u00ean c\u00f3 r\u1ea5t nhi\u1ec1u ch\u1ec9 s\u1ed1 \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch Marketing nh\u01b0ng nh\u00ecn chung \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi nh\u1eadn th\u00ec hi\u1ec7u qu\u1ea3 nh\u1ea5t v\u1eabn l\u00e0 \u0111o l\u01b0\u1eddng t\u1ef7 l\u1ec7 nh\u1ea5p v\u00e0o li\u00ean k\u1ebft v\u00e0 t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. Ngo\u00e0i ra vi\u1ec7c s\u1eed d\u1ee5ng v\u00e0 \u0111o l\u01b0\u1eddng nh\u1eefng ch\u1ec9 s\u1ed1 n\u00e0o c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau marketing c\u1ee7a b\u1ea1n. B\u1ea1n c\u1ea7n t\u1ea1o ra nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi, t\u1ea1o ra \u0111\u01a1n h\u00e0ng hay ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u0169, vv\u2026<\/p>\n<p>iWay xin h\u1eb9n c\u00e1c b\u1ea1n \u1edf nh\u1eefng b\u00e0i chia s\u1ebb ti\u1ebfp theo!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email Marketing hi\u1ec7n \u0111ang \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 nh\u1ea5t hi\u1ec7n nay, mang l\u1ea1i ngu\u1ed3n l\u1ee3i nhu\u1eadn r\u1ea5t t\u1ed1t cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. Ti\u1ebfp theo b\u00e0i vi\u1ebft &#8220;Email Marketing l\u00e0 g\u00ec? S\u1eed d\u1ee5ng Email Marketing c\u00f3 hi\u1ec7u qu\u1ea3 kh\u00f4ng ?&#8221; , iWay xin chia s\u1ebd s\u00e2u th\u00eam &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/emailplus.vn\/?p=950\"> <span class=\"screen-reader-text\">C\u1ea9m nang Email Marketing: C\u00e1c ch\u1ec9 s\u1ed1 v\u1ec1 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng Email marketing<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"","footnotes":""},"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u1ea9m nang Email Marketing: C\u00e1c ch\u1ec9 s\u1ed1 v\u1ec1 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng Email marketing - Email+| Gi\u1ea3i ph\u00e1p Email h\u00e0ng \u0111\u1ea7u cho doanh nghi\u1ec7p<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/emailplus.vn\/?p=950\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u1ea9m nang Email Marketing: C\u00e1c ch\u1ec9 s\u1ed1 v\u1ec1 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng Email marketing - Email+| Gi\u1ea3i ph\u00e1p Email h\u00e0ng \u0111\u1ea7u cho doanh nghi\u1ec7p\" \/>\n<meta property=\"og:description\" content=\"Email Marketing hi\u1ec7n \u0111ang \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 nh\u1ea5t hi\u1ec7n nay, mang l\u1ea1i ngu\u1ed3n l\u1ee3i nhu\u1eadn r\u1ea5t t\u1ed1t cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. 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S\u1eed d\u1ee5ng Email Marketing c\u00f3 hi\u1ec7u qu\u1ea3 kh\u00f4ng ?&#8221; , iWay xin chia s\u1ebd s\u00e2u th\u00eam &hellip; C\u1ea9m nang Email Marketing: C\u00e1c ch\u1ec9 s\u1ed1 v\u1ec1 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng Email marketing Read More &raquo;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/emailplus.vn\/?p=950\" \/>\n<meta property=\"og:site_name\" content=\"Email+| Gi\u1ea3i ph\u00e1p Email h\u00e0ng \u0111\u1ea7u cho doanh nghi\u1ec7p\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-11T22:43:07+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/emailplus.vn\/?p=950#article\",\"isPartOf\":{\"@id\":\"https:\/\/emailplus.vn\/?p=950\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/emailplus.vn\/#\/schema\/person\/48c60855b4dbc95019c4b9b5b1633244\"},\"headline\":\"C\u1ea9m nang Email Marketing: C\u00e1c ch\u1ec9 s\u1ed1 v\u1ec1 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng Email marketing\",\"datePublished\":\"2022-10-11T22:43:07+00:00\",\"dateModified\":\"2022-10-11T22:43:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/emailplus.vn\/?p=950\"},\"wordCount\":2001,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/emailplus.vn\/#organization\"},\"articleSection\":[\"Tin t\u1ee9c\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/emailplus.vn\/?p=950#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/emailplus.vn\/?p=950\",\"url\":\"https:\/\/emailplus.vn\/?p=950\",\"name\":\"C\u1ea9m nang Email Marketing: C\u00e1c ch\u1ec9 s\u1ed1 v\u1ec1 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng Email marketing - 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Ti\u1ebfp theo b\u00e0i vi\u1ebft &#8220;Email Marketing l\u00e0 g\u00ec? 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