{"id":921,"date":"2022-10-08T22:42:36","date_gmt":"2022-10-08T22:42:36","guid":{"rendered":"https:\/\/emailplus.vn\/?p=921"},"modified":"2022-10-08T22:42:36","modified_gmt":"2022-10-08T22:42:36","slug":"cam-nang-email-marketing-cac-luu-y-quan-trong-de-viet-email-gui-khach-hang-chuyen-nghie%cc%a3p-an-tuong","status":"publish","type":"post","link":"https:\/\/emailplus.vn\/?p=921","title":{"rendered":"C\u1ea9m nang Email Marketing: C\u00e1c l\u01b0u \u00fd quan tr\u1ecdng \u0111\u1ec3 vi\u1ebft email g\u1eedi kh\u00e1ch h\u00e0ng chuy\u00ean nghi\u00ea\u0323p, \u1ea5n t\u01b0\u1ee3ng!"},"content":{"rendered":"<p><em>Email Marketing \u0111ang tr\u1edf th\u00e0nh k\u00eanh giao ti\u1ebfp quan tr\u1ecdng gi\u1eefa kh\u00e1ch h\u00e0ng v\u1edbi doanh nghi\u1ec7p, tuy v\u1eady\u00a0 kh\u00f4ng ph\u1ea3i marketer n\u00e0o c\u0169ng bi\u1ebft c\u00e1ch vi\u1ebft email g\u1eedi kh\u00e1ch h\u00e0ng ho\u00e0n h\u1ea3o l\u00e0 nh\u01b0 th\u1ebf n\u00e0o? D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng g\u1ee3i \u00fd\u00a0 c\u1ee7a iWay\u00a0d\u00e0nh cho b\u1ea1n.<\/em><\/p>\n<h2 id=\"xac_dinh_noi_dung_xuyen_suot_cua_chuoi_email\" data-auto-toc-id=\"xac_dinh_noi_dung_xuyen_suot_cua_chuoi_email\">5W1H &#8211; x\u00e1c \u0111\u1ecbnh n\u1ed9i dung xuy\u00ean su\u1ed1t c\u1ee7a chu\u1ed7i email<\/h2>\n<p>Tr\u01b0\u1edbc khi b\u1eaft tay v\u00e0o vi\u1ebft m\u1ed9t Email ho\u00e0n ch\u1ec9nh, \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean b\u1ea1n c\u1ea7n quan t\u00e2m ch\u00ednh l\u00e0 x\u00e1c \u0111\u1ecbnh n\u1ed9i dung xuy\u00ean su\u1ed1t c\u1ee7a chu\u1ed7i Email \u0111\u00f3 d\u1ef1a tr\u00ean nh\u1eefng ti\u00eau ch\u00ed sau:<\/p>\n<ul>\n<li>Who: \u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u00e0 chu\u1ed7i Email c\u1ee7a b\u1ea1n h\u01b0\u1edbng \u0111\u1ebfn l\u00e0 ai? Insight\/point c\u1ee7a h\u1ecd l\u00e0 g\u00ec?<\/li>\n<li>Why: L\u00ed do\/m\u1ee5c \u0111\u00edch g\u1eedi th\u01b0 cho h\u1ecd l\u00e0 g\u00ec? Nh\u1eb1m m\u1ee5c \u0111\u00edch t\u0103ng t\u01b0\u01a1ng t\u00e1c, educate kh\u00e1ch h\u00e0 ng hay t\u1ea1o ph\u1ec5u thu h\u00fat th\u00fac \u0111\u1ea9y h\u00e0nh vi mua h\u00e0ng t\u1eeb ng\u01b0\u1eddi nh\u1eadn?<\/li>\n<li>Where: Kh\u00e1ch h\u00e0ng nh\u1eadn email c\u1ee7a b\u1ea1n \u1edf \u0111\u00e2u, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c h\u1ecd qua email?<\/li>\n<li>When: B\u1ea1n d\u1ef1 \u0111\u1ecbnh s\u1ebd g\u1eedi mail cho kh\u00e1ch h\u00e0ng khi n\u00e0o? \u0110\u00e2u l\u00e0 th\u1eddi \u0111i\u1ec3m v\u00e0ng khi\u1ebfn kh\u00e1ch h\u00e0ng m\u1edf email nhi\u1ec1u nh\u1ea5t?<\/li>\n<li>What: Email c\u1ee7a b\u1ea1n c\u1ea7n truy\u1ec1n t\u1ea3i nh\u1eefng n\u1ed9i dung g\u00ec \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau?<\/li>\n<li>How: B\u1ea1n c\u1ea7n bi\u00ea\u0301t ca\u0301ch vi\u1ebft email marketing\u00a0nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c to\u00e0n b\u1ed9 k\u1ebf ho\u1ea1ch \u0111\u00e3 n\u00eau ra \u1edf tr\u00ean?<\/li>\n<\/ul>\n<p>V\u1edbi vi\u1ec7c t\u01b0 duy t\u1ed5ng th\u1ec3 v\u00e0 tr\u1ea3 l\u1eddi ho\u00e0n ch\u1ec9nh c\u00e1c c\u00e2u h\u1ecfi k\u1ec3 tr\u00ean, b\u1ea1n s\u1ebd x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c ch\u00ednh x\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, m\u1ee5c ti\u00eau, th\u1eddi \u0111i\u1ec3m, c\u00e1ch th\u1ee9c tr\u00ecnh b\u00e0y c\u0169ng nh\u01b0 th\u00f4ng \u0111i\u1ec7p xuy\u00ean su\u1ed1t trong m\u1ed9t chi\u1ebfn d\u1ecbch email marketing c\u1ee7a m\u00ecnh l\u00e0 g\u00ec.<\/p>\n<p>\u0110i\u1ec1u n\u00e0y s\u1ebd h\u1ea1n ch\u1ebf t\u1ed1i \u0111a nh\u1eefng r\u1ee7i ro trong qu\u00e1 tr\u00ecnh tri\u1ec3n khai k\u1ebf ho\u1ea1ch Email Marketing nh\u01b0: G\u1eedi nh\u1ea7m n\u1ed9i dung, target sai \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, g\u1eedi kh\u00f4ng \u0111\u00fang th\u1eddi \u0111i\u1ec3m\u2026 d\u1eabn \u0111\u1ebfn t\u1ec9 l\u1ec7 open rate\/ click rate kh\u00f4ng cao, nguy c\u01a1 b\u1ecb unsubscribe ho\u1eb7c b\u1ecb \u0111\u00e1nh d\u1ea5u Spam r\u1ea5t d\u1ec5 x\u1ea3y ra.<\/p>\n<h2 id=\"tieu_de_email_ngan_gon_chi_ra_dung_nhu_cau_khach_hang\" data-auto-toc-id=\"tieu_de_email_ngan_gon_chi_ra_dung_nhu_cau_khach_hang\">Ti\u00eau \u0111\u1ec1 email ng\u1eafn g\u1ecdn, ch\u1ec9 ra \u0111\u00fang nhu c\u1ea7u kh\u00e1ch h\u00e0ng<\/h2>\n<p>Nhi\u1ec1u ng\u01b0\u1eddi th\u01b0\u1eddng kh\u00f4ng ch\u00fa tr\u1ecdng v\u00e0o ti\u00eau \u0111\u1ec1 email v\u00ec cho r\u1eb1ng ch\u00fang qu\u00e1 ng\u1eafn ng\u1ee7i v\u00e0 kh\u00f4ng th\u1ef1c s\u1ef1 quan trong.\u00a0 Tuy nhi\u00ean, tr\u00ean th\u1ef1c t\u1ebf, ti\u00eau \u0111\u1ec1 email ch\u00ednh l\u00e0 ph\u1ea7n \u0111\u1ea7u ti\u00ean m\u00e0 kh\u00e1ch h\u00e0ng nh\u00ecn th\u1ea5y trong l\u00e1 th\u01b0 c\u1ee7a b\u1ea1n v\u00e0 mang \u00fd ngh\u0129a quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn th\u00e0nh c\u00f4ng hay th\u1ea5t b\u1ea1i c\u1ee7a c\u1ea3 chi\u1ebfn d\u1ecbch Email Marketing.<\/p>\n<p>N\u1ebfu\u00a0ti\u00eau \u0111\u1ec1 email\u00a0c\u1ee7a b\u1ea1n kh\u00f4ng th\u1ef1c s\u1ef1 thu h\u00fat v\u00e0 h\u1eefu \u00edch, kh\u00e1ch h\u00e0ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 b\u1ecf qua vi\u1ec7c m\u1edf th\u01b0. C\u00e1c l\u1ec7 open rate\/click rate theo \u0111\u00f3\u00a0 s\u1ebd gi\u1ea3m xu\u1ed1ng \u0111\u00e1ng k\u1ec3 k\u00e9o theo t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i gi\u1ea3m xu\u1ed1ng v\u00e0 khi\u1ebfn chi\u1ebfn d\u1ecbch email b\u1ecb th\u1ea5t b\u1ea1i\/ kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau.<\/p>\n<p>V\u1eady n\u00ean ca\u0301ch vi\u00ea\u0301t email marketing hi\u00ea\u0323u qua\u0309 cu\u0303ng phu\u0323 thu\u00f4\u0323c va\u0300o ca\u0309 do\u0300ng ti\u00eau \u0111\u00ea\u0300 cu\u0309a n\u00f4\u0323i dung \u0111o\u0301. D\u01b0\u1edbi\u00a0\u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 nguy\u00ean t\u1eafc d\u00e0nh cho b\u1ea1n.<\/p>\n<h3 id=\"tieu_de_nen_ngan_gon\" data-auto-toc-id=\"tieu_de_nen_ngan_gon\">Ti\u00eau \u0111\u1ec1 n\u00ean ng\u1eafn g\u1ecdn<\/h3>\n<ul>\n<li>M\u1ed9t ti\u00eau \u0111\u1ec1 Email cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng kho\u1ea3ng 60 k\u00fd t\u1ef1 (6-8 t\u1eeb). Tuy nhi\u00ean, c\u00f3 \u0111\u1ebfn 50% kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean check mail qua \u0111i\u1ec7n tho\u1ea1i v\u00e0 s\u1ed1 k\u00fd t\u1ef1 hi\u1ec3n th\u1ecb t\u1ed1i \u0111a tr\u00ean mobile ch\u1ec9 t\u1eeb 25-30 k\u00fd t\u1ef1 m\u00e0 th\u00f4i.<\/li>\n<li>Ch\u01b0a k\u1ec3 kh\u00e1ch h\u00e0ng ng\u00e0y nay qu\u00e1 b\u1eadn r\u1ed9n v\u00e0 kh\u00f4ng \u0111\u1ee7 ki\u00ean nh\u1eabn \u0111\u1ec3 \u0111\u1ecdc h\u1ebft nh\u1eefng g\u00ec b\u1ea1n mu\u1ed1n n\u00f3i. Do \u0111\u00f3, d\u00f9 ch\u1ec9 l\u00e0 1 d\u00f2ng th\u00ec ti\u00eau \u0111\u1ec1 v\u1eabn c\u1ea7n th\u1eadt ng\u1eafn g\u1ecdn, c\u00f4 \u0111\u1ecdng v\u00e0 d\u1ec5 hi\u1ec3u nh\u00e9!<\/li>\n<\/ul>\n<h3 id=\"chi_ra_dung_nhu_cau_cua_khach_hang\" data-auto-toc-id=\"chi_ra_dung_nhu_cau_cua_khach_hang\">Ch\u1ec9 ra \u0111\u00fang nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng<\/h3>\n<ul>\n<li>Gi\u1eefa h\u00e0ng tr\u0103m email nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed7i ng\u00e0y, kh\u00e1ch h\u00e0ng kh\u00f4ng r\u1ea3nh r\u1ed7i m\u1edf t\u1eebng email v\u00e0 \u0111\u1ecdc xem b\u00ean trong \u0111\u00f3 n\u00f3i g\u00ec. Tr\u00e1i l\u1ea1i, h\u1ea7u h\u1ebft ng\u01b0\u1eddi d\u00f9ng s\u1ebd xem ti\u00eau \u0111\u1ec1 \u0111\u1ec3 \u0111o\u00e1n n\u1ed9i dung b\u00ean trong. N\u1ebfu ti\u00eau \u0111\u1ec1 email kh\u00f4ng \u0111\u1ec1 c\u1eadp \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 m\u00e0 h\u1ecd quan t\u00e2m, h\u1ecd s\u1ebd b\u1ecf qua nhanh ch\u00f3ng m\u00e0 ch\u1eb3ng bu\u1ed3n xem th\u01b0.<\/li>\n<li>N\u1ebfu kh\u00f4ng mu\u1ed1n l\u00e1 th\u01b0 c\u1ee7a m\u00ecnh c\u0169ng b\u1ecb \u201cl\u01a1 \u0111\u1eb9p\u201d nh\u01b0 th\u1ebf th\u00ec \u0111\u1eebng qu\u00ean ch\u1ec9 ra nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng ngay t\u1ea1i ti\u00eau \u0111\u1ec1 c\u1ee7a m\u00ecnh. V\u00e0 \u0111\u1eebng qu\u00ean, \u0111\u01a1n gi\u1ea3n, ng\u1eafn g\u1ecdn l\u00e0 t\u1ed1t nh\u1ea5t!<\/li>\n<li>Ngo\u00e0i ra, vi\u1ec7c l\u1ef1a ch\u1ecdn nh\u1eefng con s\u1ed1 \u1ea5n t\u01b0\u1ee3ng, vi\u1ebft hoa t\u1eebng ch\u1eef c\u00e1i trong ti\u00eau \u0111\u1ec1, ch\u00e8n k\u00ed t\u1ef1 \u0111\u1eb7c bi\u1ec7t ho\u1eb7c s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 A\/B Testing \u2026 c\u0169ng l\u00e0 nh\u1eefng b\u00ed quy\u1ebft gi\u00fap b\u1ea1n s\u1edf h\u1eefu m\u1ed9t ti\u00eau \u0111\u1ec1 \u1ea5n t\u01b0\u1ee3ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t cho chi\u1ebfn d\u1ecbch Email Marketing c\u1ee7a m\u00ecnh.<\/li>\n<\/ul>\n<h2 id=\"ca_nhan_hoa_noi_dung_email\" data-auto-toc-id=\"ca_nhan_hoa_noi_dung_email\">C\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung email<\/h2>\n<p>C\u00e1ch nhanh nh\u1ea5t \u0111\u1ec3 b\u1ea1n khi\u1ebfn m\u1ed9t chi\u1ebfn d\u1ecbch email marketing th\u1ea5t b\u1ea1i ch\u00ednh l\u00e0 so\u1ea1n m\u1ed9t l\u00e1 th\u01b0 chung chung v\u00e0 g\u1eedi n\u00f3 cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi. C\u00f2n kh\u00f4ng, b\u1ea1n bu\u1ed9c ph\u1ea3i ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1 nh\u00e2n h\u00f3a t\u1ed1i \u0111a n\u1ed9i dung email c\u1ee7a m\u00ecnh n\u1ebfu kh\u00f4ng mu\u1ed1n ng\u01b0\u1eddi nh\u1eadn b\u1ecf qua ch\u00fang.<\/p>\n<p>C\u00f3 3 c\u00e1ch \u0111\u1ec3 b\u1ea1n c\u00e1 nh\u00e2n h\u00f3a\u00a0n\u1ed9i dung email marketing\u00a0m\u1ed9t c\u00e1ch ho\u00e0n h\u1ea3o:<\/p>\n<ul>\n<li>Th\u1ee9 nh\u1ea5t, \u0111\u1eebng n\u00f3i chuy\u1ec7n b\u1eb1ng th\u1ee9 ng\u00f4n ng\u1eef v\u00f4 tri c\u1ee7a qu\u1ea3ng c\u00e1o, h\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng t\u00ecnh c\u1ea3m con ng\u01b0\u1eddi. Thay v\u00ec \u201ck\u00ednh g\u1eedi\u201d qu\u00fd kh\u00e1ch h\u00e0ng th\u00ec c\u00f3 th\u1ec3 d\u00f9ng t\u1eeb &#8220;th\u00e2n g\u1eedi&#8221;, h\u00e3y bi\u1ebfn h\u1ecd th\u00e0nh ng\u01b0\u1eddi th\u00e2n, b\u1ea1n b\u00e8 c\u1ee7a b\u1ea1n v\u1edbi l\u1ed1i x\u01b0ng h\u00f4 th\u00e2n m\u1eadt, g\u1ea7n g\u0169i h\u01a1n nh\u01b0 \u201cch\u00fang t\u00f4i\/b\u1ea1n\u201d, \u201canh ch\u1ecb\u201d,&#8230; th\u1eadm ch\u00ed \u0111\u1eebng ng\u1ea7n ng\u1ea1i g\u1ecdi ch\u00ednh t\u00ean kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y s\u1ebd khi\u1ebfn h\u1ecd c\u1ea3m nh\u1eadn nh\u01b0 b\u1ea1n \u0111ang giao ti\u1ebfp v\u1edbi h\u1ecd v\u00e0 ch\u1ec9 h\u1ecd th\u00f4i v\u1eady.<\/li>\n<li>Th\u1ee9 hai, h\u00e3y c\u00e1 nh\u00e2n h\u00f3a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. \u0110\u1eebng ng\u1ea1i d\u00f9ng t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh trong email. \u0110i\u1ec1u n\u00e0y s\u1ebd khi\u1ebfn nh\u1eefng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd nh\u1eadn email t\u1eeb b\u1ea1n d\u1ec5 d\u00e0ng nh\u1eadn ra v\u00e0 kh\u00f4ng b\u1ecf l\u1ee1 nh\u1eefng th\u00f4ng \u0111i\u1ec7p qu\u00fd gi\u00e1 t\u1eeb b\u1ea1n.<\/li>\n<li>Th\u1ee9 ba, kh\u00f4ng ng\u1eebng t\u01b0\u01a1ng t\u00e1c v\u00e0 thu h\u00fat ph\u1ea3n h\u1ed3i t\u1eeb ng\u01b0\u1eddi nh\u1eadn. Email l\u00e0 m\u1ed9t cu\u1ed9c tr\u00f2 chuy\u1ec7n gi\u1eefa b\u1ea1n v\u1edbi kh\u00e1ch h\u00e0ng. Thay v\u00ec b\u1ea1n ch\u1ec9 \u201cn\u00f3i\u201d v\u00e0 kh\u00e1ch h\u00e0ng ch\u1ec9 \u201cnghe\u201d, h\u00e3y kh\u00e9o l\u00e9o khuy\u1ebfn kh\u00edch h\u1ecd t\u01b0\u01a1ng t\u00e1c v\u00e0 ph\u1ea3n h\u1ed3i l\u1ea1i v\u1edbi b\u1ea1n. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 th\u00fac \u0111\u1ea9y m\u1ed1i quan h\u1ec7 gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p tr\u1edf n\u00ean th\u00e2n thi\u1ec7n, g\u1ea7n g\u0169i h\u01a1n m\u00e0 c\u00f2n l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 b\u1ea1n l\u1eafng nghe, \u0111\u00e1nh gi\u00e1 nhu c\u1ea7u t\u1eeb ch\u00ednh kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/li>\n<\/ul>\n<h2 id=\"tranh_tu_ngu_cac_yeu_to_nguy_co_bi_spam\" data-auto-toc-id=\"tranh_tu_ngu_cac_yeu_to_nguy_co_bi_spam\">Tr\u00e1nh t\u1eeb ng\u1eef, c\u00e1c y\u1ebfu t\u1ed1 nguy c\u01a1 b\u1ecb spam<\/h2>\n<p>D\u00f9 mu\u1ed1n d\u00f9 kh\u00f4ng, email c\u1ee7a b\u1ea1n \u0111\u1ec1u ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi c\u00e1c b\u1ed9 l\u1ecdc Spam v\u00e0 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 r\u01a1i v\u00e0o h\u00f2m th\u01b0 r\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u duy nh\u1ea5t b\u1ea1n\u00a0c\u00f3 th\u1ec3 vi\u00ea\u0301t email marketing t\u00f4\u0301t\u00a0l\u00e0 n\u00ean h\u1ea1n ch\u1ebf t\u1ed1i \u0111a c\u00e1c t\u1eeb ng\u1eef, y\u1ebfu t\u1ed1 d\u1ec5 b\u1ecb Google \u0111\u00e1nh d\u1ea5u l\u00e0 spam. C\u1ee5 th\u1ec3 nh\u01b0:<\/p>\n<ul>\n<li>Kh\u00f4ng s\u1eed d\u1ee5ng c\u00e1c c\u1ee5m t\u1eeb\u00a0 \u201cNh\u1ea5n v\u00e0o \u0111\u00e2y\u201d, \u201cMua ngay\u201d, \u201cc\u01a1 h\u1ed9i duy nh\u1ea5t trong \u0111\u1eddi\u201d&#8230;<\/li>\n<li>Kh\u00f4ng d\u00f9ng qu\u00e1 nhi\u1ec1u d\u1ea5u ch\u1ea5m than (!!!!) trong email<\/li>\n<li>Kh\u00f4ng VI\u1ebeT HOA TO\u00c0N B\u1ed8 EMAIL<\/li>\n<li>Kh\u00f4ng t\u00f4 ch\u1eef nhi\u1ec1u m\u00e0u trong th\u01b0<\/li>\n<li>S\u1eed d\u1ee5ng code HTML c\u1ea9u th\u1ea3 ho\u1eb7c copy trong\u00a0 word v\u00e0 xu\u1ea5t ra file HTML<\/li>\n<li>Ch\u1ec9 d\u00f9ng 1 h\u00ecnh \u1ea3nh l\u1edbn trong email v\u00e0 kh\u00f4ng c\u00f3 ho\u1eb7c r\u1ea5t \u00edt text<\/li>\n<li>D\u00f9ng t\u1eeb \u201cKi\u1ec3m tra\u201d trong ti\u00eau \u0111\u1ec1<\/li>\n<li>G\u1eedi \u0111\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi nh\u1eadn email trong c\u00f9ng 1 c\u00f4ng ty<\/li>\n<\/ul>\n<p>Ngo\u00e0i ra, Google s\u1ebd th\u01b0\u1eddng xuy\u00ean b\u1ed5 sung c\u00e1c ti\u00eau ch\u00ed m\u1edbi quy \u0111\u1ecbnh v\u1ec1 spam. Do \u0111\u00f3 nhi\u1ec7m v\u1ee5 c\u1ee7a marketer l\u00e0 kh\u00f4ng ng\u1eebng theo d\u00f5i v\u00e0 c\u1eadp nh\u1eadt nh\u1eb1m h\u1ea1n ch\u1ebf nguy c\u01a1 Spam Email.\u200b<\/p>\n<h2 id=\"loi_gioi_thieu_ngan_gon_suc_tich\" data-auto-toc-id=\"loi_gioi_thieu_ngan_gon_suc_tich\">L\u1eddi gi\u1edbi thi\u1ec7u ng\u1eafn g\u1ecdn, s\u00fac t\u00edch<\/h2>\n<p>Ng\u01b0\u1eddi nh\u1eadn th\u01b0 kh\u00f4ng c\u00f3 qu\u00e1 nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 ki\u00ean nh\u1eabn \u0111\u1ecdc l\u1eddi ch\u00e0o d\u00e0i l\u00ea th\u00ea t\u1eeb b\u1ea1n. V\u1eady n\u00ean h\u00e3y lu\u00f4n a\u0301p du\u0323ng ca\u0301ch vi\u1ebft email marketing\u00a0th\u00e2\u0323t\u00a0th\u1eadt r\u00f5 r\u00e0ng, ng\u1eafn g\u1ecdn \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 kh\u00e1ch h\u00e0ng ti\u1ebfp nh\u1eadn ch\u00fang m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng v\u00e0 d\u1ec5 hi\u1ec3u nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\n<h2 id=\"khong_viet_nhung_loi_quang_cao_rao_vat_trong_email\" data-auto-toc-id=\"khong_viet_nhung_loi_quang_cao_rao_vat_trong_email\">Kh\u00f4ng vi\u1ebft nh\u1eefng l\u1eddi qu\u1ea3ng c\u00e1o rao v\u1eb7t trong email<\/h2>\n<p>Ph\u1ea7n l\u1edbn ng\u01b0\u1eddi nh\u1eadn email ng\u00e0y nay t\u1ecf ra d\u1ecb \u1ee9ng v\u00e0 \u0111\u1ec1 ph\u00f2ng v\u1edbi nh\u1eefng l\u00e1 th\u01b0 ti\u1ebfp th\u1ecb mang \u0111\u1ea7y l\u1eddi m\u1eddi ch\u00e0o mua b\u00e1n. V\u00ec h\u1ecd cho r\u1eb1ng b\u1ea1n kh\u00f4ng th\u1eadt l\u00f2ng quan t\u00e2m \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd m\u00e0 ch\u1ec9 c\u1ed1 \u0111eo b\u00e1m \u0111\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng m\u00e0 th\u00f4i. Khi \u0111\u00f3, m\u1ed1i quan h\u1ec7 gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p s\u1ebd x\u1ea5u \u0111i nhanh ch\u00f3ng.<\/p>\n<p>\u0110\u1ec3 gi\u1ea3m thi\u1ec3u r\u1ee7i ro n\u00e0y, t\u1ed1t nh\u1ea5t b\u1ea1n kh\u00f4ng n\u00ean vi\u1ebft nh\u1eefng l\u1eddi qu\u1ea3ng c\u00e1o rao v\u1eb7t trong email. Thay v\u00ec t\u1eadp trung \u201ckhoe\u201d t\u00ednh n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m, vi\u1ec7c \u0111\u01b0a ra c\u00e1c gi\u1ea3i ph\u00e1p gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd khi\u1ebfn h\u1ecd c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c quan t\u00e2m nhi\u1ec1u h\u01a1n. C\u0169ng v\u1eady, vi\u1ec7c s\u1eed d\u1ee5ng nh\u1eefng c\u1ee5m t\u1eeb \u201c\u0111\u1ec3 gi\u00fap\/h\u1ed7 tr\u1ee3\/c\u1ea3i thi\u1ec7n v\u1ea5n \u0111\u1ec1\u2026 c\u1ee7a b\u1ea1n\u201d s\u1ebd d\u1ec5 \u201cl\u1ea5y l\u00f2ng\u201d kh\u00e1ch h\u00e0ng h\u01a1n l\u00e0 \u201cs\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang t\u00f4i\/ch\u00fang t\u00f4i c\u00f3\u2026\u201d<\/p>\n<h2 id=\"khong_nen_chen_qua_nhieu_hinh_anh\" data-auto-toc-id=\"khong_nen_chen_qua_nhieu_hinh_anh\">Kh\u00f4ng n\u00ean ch\u00e8n qu\u00e1 nhi\u1ec1u h\u00ecnh \u1ea3nh<\/h2>\n<p>V\u1edbi nh\u1eefng email marketing nh\u1eb1m m\u1ee5c \u0111\u00edch qu\u1ea3ng c\u00e1o, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u1edbi th\u00ec vi\u1ec7c \u0111\u00ednh k\u00e8m nh\u1eefng h\u00ecnh \u1ea3nh v\u1ec1 s\u1ea3n ph\u1ea9m \u0111\u00f3 s\u1ebd t\u1ea1o s\u1ef1 chuy\u00ean nghi\u1ec7p v\u00e0 chi\u1ebfm \u0111\u01b0\u1ee3c ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng nhi\u1ec1u h\u01a1n.<\/p>\n<p>Tuy nhi\u00ean, h\u00e3y ti\u1ebft ch\u1ebf s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh. B\u1edfi vi\u1ec7c c\u00f3 qu\u00e1 nhi\u1ec1u h\u00ecnh \u1ea3nh s\u1ebd \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn t\u1ed1c \u0111\u1ed9 load email khi\u1ebfn kh\u00e1ch h\u00e0ng d\u1ec5 m\u1ea5t thi\u1ec7n c\u1ea3m v\u00e0 r\u1eddi \u0111i nhanh ch\u00f3ng.<br \/>\nT\u1ed1t nh\u1ea5t, ch\u1ec9 n\u00ean c\u00f3 t\u1eeb 1-2 \u1ea3nh trong 1 email v\u00e0 n\u00ean \u0111\u1eb7t t\u1ea1i ph\u1ea7n th\u00e2n c\u1ee7a email \u0111\u1ec3 th\u1ec3 hi\u1ec7n r\u00f5 nh\u1ea5t ch\u1ee9c n\u0103ng c\u1ee7a ch\u00fang, \u0111\u1ed3ng th\u1eddi khi\u1ebfn cho n\u1ed9i dung l\u00e1 th\u01b0 tr\u1edf n\u00ean thu h\u00fat v\u00e0 h\u1ea5p d\u1eabn h\u01a1n v\u1edbi ng\u01b0\u1eddi \u0111\u1ecdc.<\/p>\n<h2 id=\"su_dung_cac_nut_cta_theo_quy_chuan\" data-auto-toc-id=\"su_dung_cac_nut_cta_theo_quy_chuan\">S\u1eed d\u1ee5ng c\u00e1c n\u00fat CTA theo quy chu\u1ea9n<\/h2>\n<p>N\u00fat k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng\u00a0Call to Action\u00a0(CTA)\u00a0 l\u00e0 m\u1ed9t trong nh\u1eefng ph\u1ea7n quan tr\u1ecdng nh\u1ea5t cho m\u1ed9t chi\u1ebfn d\u1ecbch Email Marketing th\u00e0nh c\u00f4ng. Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c n\u00fat CTA \u1ea5n t\u01b0\u1ee3ng, h\u1ea5p d\u1eabn s\u1ebd th\u00f4i th\u00fac kh\u00e1ch h\u00e0ng nh\u1ea5p ngay khi nh\u00ecn th\u1ea5y n\u00f3 v\u00e0 k\u00edch th\u00edch t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i sang b\u00e1n h\u00e0ng cao h\u01a1n.<\/p>\n<p>C\u00f3 kh\u00e1 nhi\u1ec1u c\u00e1ch gi\u00fap b\u1ea1n t\u1ea1o \u0111\u01b0\u1ee3c m\u1ed9t n\u00fat CTA thu h\u00fat trong email nh\u01b0:<\/p>\n<ul>\n<li>S\u1eed d\u1ee5ng ng\u00f4n ng\u1eef ng\u1eafn g\u1ecdn, d\u1ec5 hi\u1ec3u, th\u00f4i th\u00fac h\u00e0nh \u0111\u1ed9ng m\u1ea1nh m\u1ebd trong CTA. \u0110\u1eebng qu\u00ean s\u1eed d\u1ee5ng c\u00e1c t\u1eeb nh\u1ea5n m\u1ea1nh h\u00e0nh \u0111\u1ed9ng ngay l\u1eadp t\u1ee9c nh\u01b0 \u201cxem ngay\u201d, \u201c\u0111\u0103ng k\u00fd ngay\u201d, \u201cnh\u1eadn ngay\u201d, \u201cngay b\u00e2y gi\u1edd\u201d&#8230; \u0111\u1ec3 gia t\u0103ng t\u1ed1i \u0111a kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c.<\/li>\n<li>L\u1ef1a ch\u1ecdn c\u00e1c m\u00e0u s\u1eafc n\u1ed5i b\u1eadt cho CTA nh\u1eb1m thu h\u00fat ng\u01b0\u1eddi \u0111\u1ecdc ngay t\u1eeb c\u00e1i nh\u00ecn \u0111\u1ea7u ti\u00ean.<\/li>\n<li>Ch\u1ecdn h\u00ecnh d\u1ea1ng n\u00fat CTA th\u00edch h\u1ee3p \u0111\u1ec3 gia t\u0103ng t\u1ec9 l\u1ec7 click \u1edf ng\u01b0\u1eddi nh\u1eadn. C\u00e1c n\u00fat CTA mang h\u00ecnh tr\u00f2n ho\u1eb7c h\u00ecnh ch\u1eef nh\u1eadt l\u00e0 t\u1ed1t nh\u1ea5t.<\/li>\n<li>K\u00edch th\u01b0\u1edbc ch\u1eef trong n\u00fat CTA n\u00ean l\u1edbn h\u01a1n so v\u1edbi c\u1ee1 ch\u1eef trong to\u00e0n Email. T\u1ed1t nh\u1ea5t l\u00e0 n\u00ean l\u1edbn h\u01a1n t\u1eeb 1-2 pixel.<\/li>\n<li>Kh\u00f4ng d\u00f9ng qu\u00e1 nhi\u1ec1u n\u00fat CTA trong c\u00f9ng 1 email. N\u1ebfu c\u1ea7n nhi\u1ec1u CTA, n\u00ean t\u1ea1o kho\u1ea3ng tr\u1ed1ng cho ch\u00fang v\u00e0 lu\u00f4n \u0111\u1ea3m b\u1ea3o m\u1ed7i n\u00fat \u0111\u1ec1u bao g\u1ed3m n\u1ed9i dung thu h\u00fat.<\/li>\n<li>N\u00ean \u0111\u1eb7t n\u00fat CTA \u1edf nh\u1eefng v\u1ecb tr\u00ed n\u1ed5i b\u1eadt nh\u01b0 gi\u1eefa, b\u00ean d\u01b0\u1edbi ho\u1eb7c b\u00ean ph\u1ea3i c\u1ee7a Email l\u00e0 t\u1ed1t nh\u1ea5t. \u0110\u1eebng qu\u00ean ch\u1eeba ra nh\u1eefng kho\u1ea3ng tr\u1eafng \u0111\u1ec3 n\u00fat CTA g\u00e2y \u1ea5n t\u01b0\u1ee3ng t\u1ed1t nh\u1ea5t trong m\u1eaft ng\u01b0\u1eddi d\u00f9ng.<\/li>\n<\/ul>\n<h2 id=\"giao_dien_chuyen_nghiep\" data-auto-toc-id=\"giao_dien_chuyen_nghiep\">Giao di\u1ec7n chuy\u00ean nghi\u1ec7p<\/h2>\n<p>M\u0103\u0323c du\u0300 ba\u0323n \u0111a\u0303 a\u0301p du\u0323ng ca\u0301ch vi\u00ea\u0301t email marketing hi\u00ea\u0323u qua\u0309, chuy\u00ean nghi\u00ea\u0323p nh\u01b0 tr\u00ean\u00a0nh\u01b0ng kh\u00f4ng ph\u1ee5c v\u1ee5 \u0111\u01b0\u01a1\u0323c tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng (h\u00ecnh \u1ea3nh x\u1ea5u, k\u00edch th\u01b0\u1edbc kh\u00f4ng ph\u00f9 h\u1ee3p, b\u1ed1 c\u1ee5c \u1ea3nh\/text kh\u00f4ng \u0111\u1eb9p m\u1eaft, kh\u00f4ng t\u01b0\u01a1ng th\u00edch v\u1edbi mobile\/tablet, load ch\u1eadm\u2026) c\u0169ng s\u1ebd kh\u00f4ng l\u1ea5y \u0111\u01b0\u1ee3c thi\u1ec7n c\u1ea3m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p>V\u00e0 d\u00f9 c\u00f3 m\u1edf mail th\u00ec kh\u1ea3 n\u0103ng kh\u00e1ch h\u00e0ng kh\u00f4ng click v\u00e0o \u0111\u01b0\u1eddng link hay CTA l\u00e0 r\u1ea5t l\u1edbn, khi \u0111\u00f3, chi\u1ebfn d\u1ecbch Email Marketing c\u0169ng coi nh\u01b0 th\u1ea5t b\u1ea1i. Nguy\u00ean t\u1eafc \u0111\u1ec3 vi\u1ebft m\u1ed9t Email ho\u00e0n h\u1ea3o ch\u00ednh l\u00e0: n\u1ed9i dung r\u00f5 r\u00e0ng, \u0111\u00fang tr\u1ecdng t\u00e2m, h\u00ecnh \u1ea3nh th\u1ec3 hi\u1ec7n n\u1ed9i dung, b\u1ed1 c\u1ee5c text\/h\u00ecnh \u1ea3nh r\u00f5 r\u00e0ng, khoa h\u1ecdc, giao di\u1ec7n t\u01b0\u01a1ng th\u00edch v\u1edbi c\u00e1c thi\u1ebft b\u1ecb mobile\/tablet\/PC\/laptop\u2026<\/p>\n<p>\u0110\u1eb7c bi\u1ec7t \u0111\u1eebng qu\u00ean v\u1ecb tr\u00ed CTA v\u00e0 \u0111\u01b0\u1eddng link trong Email. B\u1edfi x\u00e9t cho \u0111\u1ebfn c\u00f9ng, nhi\u1ec7m v\u1ee5 c\u1ee7a Email ch\u00ednh l\u00e0 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng \u0111\u1ebfn v\u1edbi website th\u00f4ng qua c\u00e1c \u0111\u01b0\u1eddng link\/CTA. N\u1ebfu thi\u1ebfu nh\u1eefng th\u00e0nh ph\u1ea7n n\u00e0y, vi\u1ec7c tri\u1ec3n khai Email Marketing ho\u00e0n to\u00e0n v\u00f4 d\u1ee5ng.<\/p>\n<p><strong>Cu\u1ed1i c\u00f9ng, n\u1ebfu b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t gi\u1ea3i ph\u00e1p Email Marketing t\u1ed5ng th\u1ec3 v\u1edbi c\u00e1c t\u00ednh n\u0103ng v\u01b0\u1ee3t tr\u1ed9i nh\u01b0:<\/strong><\/p>\n<ul>\n<li>Automation Marketing theo k\u1ecbch b\u1ea3n ho\u00e0n to\u00e0n t\u1ef1 \u0111\u1ed9ng,<\/li>\n<li>H\u1ed7 tr\u1ee3 ph\u00e2n lo\u1ea1i\/ph\u00e2n nh\u00f3m kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3<\/li>\n<li>Ch\u1ed1ng Spam hi\u1ec7u qu\u1ea3<\/li>\n<li>C\u00e1 nh\u00e2n h\u00f3a t\u1ed1i \u0111a n\u1ed9i dung email<\/li>\n<li>Giao di\u1ec7n t\u01b0\u01a1ng th\u00edch v\u1edbi m\u1ecdi ph\u1ea7n m\u1ec1m \u0111\u1ecdc th\u01b0<\/li>\n<li>B\u1ea3o m\u1eadt t\u1ed1i \u0111a<\/li>\n<li>Th\u1ed1ng k\u00ea &amp; \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 chi ti\u1ebft c\u00e1c chi\u1ebfn d\u1ecbch Email Marketing<\/li>\n<li>Remarketing 0 \u0111\u1ed3ng<\/li>\n<\/ul>\n<p><strong>iPost do iWay cung c\u1ea5p th\u1ef1c s\u1ef1 l\u00e0 gi\u1ea3i ph\u00e1p ho\u00e0n h\u1ea3o d\u00e0nh cho b\u1ea1n! Li\u00ean h\u1ec7 hotline 097 826 3399 \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n tr\u1ef1c ti\u1ebfp 24\/7!<\/strong><\/p>\n<p>Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng b\u00ed quy\u1ebft gi\u00fap b\u1ea1n co\u0301 \u0111\u01b0\u01a1\u0323c ca\u0301ch vi\u1ebft Email Marketing ho\u00e0n h\u1ea3o g\u1eedi cho kh\u00e1ch h\u00e0ng. N\u1ebfu mu\u1ed1n t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00f4ng c\u1ee5 Email Automation ho\u1eb7c \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t gi\u1ea3i ph\u00e1p Email Marketing hi\u1ec7u qu\u1ea3 ti\u1ebft ki\u1ec7m th\u00ec iWay c\u00f3 th\u1ec3 cung c\u1ea5p gi\u1ea3i ph\u00e1p ho\u00e0n h\u1ea3o d\u00e0nh cho b\u1ea1n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email Marketing \u0111ang tr\u1edf th\u00e0nh k\u00eanh giao ti\u1ebfp quan tr\u1ecdng gi\u1eefa kh\u00e1ch h\u00e0ng v\u1edbi doanh nghi\u1ec7p, tuy v\u1eady\u00a0 kh\u00f4ng ph\u1ea3i marketer n\u00e0o c\u0169ng bi\u1ebft c\u00e1ch vi\u1ebft email g\u1eedi kh\u00e1ch h\u00e0ng ho\u00e0n h\u1ea3o l\u00e0 nh\u01b0 th\u1ebf n\u00e0o? D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng g\u1ee3i \u00fd\u00a0 c\u1ee7a iWay\u00a0d\u00e0nh cho b\u1ea1n. 5W1H &#8211; x\u00e1c \u0111\u1ecbnh n\u1ed9i dung xuy\u00ean su\u1ed1t c\u1ee7a &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/emailplus.vn\/?p=921\"> <span class=\"screen-reader-text\">C\u1ea9m nang Email Marketing: C\u00e1c l\u01b0u \u00fd quan tr\u1ecdng \u0111\u1ec3 vi\u1ebft email g\u1eedi kh\u00e1ch h\u00e0ng chuy\u00ean nghi\u00ea\u0323p, \u1ea5n t\u01b0\u1ee3ng!<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"","footnotes":""},"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u1ea9m nang Email Marketing: C\u00e1c l\u01b0u \u00fd quan tr\u1ecdng \u0111\u1ec3 vi\u1ebft email g\u1eedi kh\u00e1ch h\u00e0ng chuy\u00ean nghi\u00ea\u0323p, \u1ea5n t\u01b0\u1ee3ng! - Email+| Gi\u1ea3i ph\u00e1p Email h\u00e0ng \u0111\u1ea7u cho doanh nghi\u1ec7p<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/emailplus.vn\/?p=921\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u1ea9m nang Email Marketing: C\u00e1c l\u01b0u \u00fd quan tr\u1ecdng \u0111\u1ec3 vi\u1ebft email g\u1eedi kh\u00e1ch h\u00e0ng chuy\u00ean nghi\u00ea\u0323p, \u1ea5n t\u01b0\u1ee3ng! - Email+| Gi\u1ea3i ph\u00e1p Email h\u00e0ng \u0111\u1ea7u cho doanh nghi\u1ec7p\" \/>\n<meta property=\"og:description\" content=\"Email Marketing \u0111ang tr\u1edf th\u00e0nh k\u00eanh giao ti\u1ebfp quan tr\u1ecdng gi\u1eefa kh\u00e1ch h\u00e0ng v\u1edbi doanh nghi\u1ec7p, tuy v\u1eady\u00a0 kh\u00f4ng ph\u1ea3i marketer n\u00e0o c\u0169ng bi\u1ebft c\u00e1ch vi\u1ebft email g\u1eedi kh\u00e1ch h\u00e0ng ho\u00e0n h\u1ea3o l\u00e0 nh\u01b0 th\u1ebf n\u00e0o? D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng g\u1ee3i \u00fd\u00a0 c\u1ee7a iWay\u00a0d\u00e0nh cho b\u1ea1n. 5W1H &#8211; x\u00e1c \u0111\u1ecbnh n\u1ed9i dung xuy\u00ean su\u1ed1t c\u1ee7a &hellip; C\u1ea9m nang Email Marketing: C\u00e1c l\u01b0u \u00fd quan tr\u1ecdng \u0111\u1ec3 vi\u1ebft email g\u1eedi kh\u00e1ch h\u00e0ng chuy\u00ean nghi\u00ea\u0323p, \u1ea5n t\u01b0\u1ee3ng! Read More &raquo;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/emailplus.vn\/?p=921\" \/>\n<meta property=\"og:site_name\" content=\"Email+| Gi\u1ea3i ph\u00e1p Email h\u00e0ng \u0111\u1ea7u cho doanh nghi\u1ec7p\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-08T22:42:36+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"17 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/emailplus.vn\/?p=921#article\",\"isPartOf\":{\"@id\":\"https:\/\/emailplus.vn\/?p=921\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/emailplus.vn\/#\/schema\/person\/48c60855b4dbc95019c4b9b5b1633244\"},\"headline\":\"C\u1ea9m nang Email Marketing: C\u00e1c l\u01b0u \u00fd quan tr\u1ecdng \u0111\u1ec3 vi\u1ebft email g\u1eedi kh\u00e1ch h\u00e0ng chuy\u00ean nghi\u00ea\u0323p, \u1ea5n t\u01b0\u1ee3ng!\",\"datePublished\":\"2022-10-08T22:42:36+00:00\",\"dateModified\":\"2022-10-08T22:42:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/emailplus.vn\/?p=921\"},\"wordCount\":3497,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/emailplus.vn\/#organization\"},\"articleSection\":[\"Tin t\u1ee9c\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/emailplus.vn\/?p=921#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/emailplus.vn\/?p=921\",\"url\":\"https:\/\/emailplus.vn\/?p=921\",\"name\":\"C\u1ea9m nang Email Marketing: C\u00e1c l\u01b0u \u00fd quan tr\u1ecdng \u0111\u1ec3 vi\u1ebft email g\u1eedi kh\u00e1ch h\u00e0ng chuy\u00ean nghi\u00ea\u0323p, \u1ea5n t\u01b0\u1ee3ng! 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