{"id":379,"date":"2022-04-26T01:43:08","date_gmt":"2022-04-26T01:43:08","guid":{"rendered":"https:\/\/emailplus.vn\/?p=379"},"modified":"2022-04-28T03:07:51","modified_gmt":"2022-04-28T03:07:51","slug":"tam-quan-trong-cua-email-voi-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/emailplus.vn\/?p=379","title":{"rendered":"T\u1ea7m quan tr\u1ecdng c\u1ee7a Email v\u1edbi doanh nghi\u1ec7p"},"content":{"rendered":"<p>D\u00f9 \u0111\u00e3 c\u00f3 l\u1ecbch s\u1eed ra \u0111\u1eddi h\u01a1n 50 n\u0103m nh\u01b0ng hi\u1ec7n nay Email v\u1eabn l\u00e0 ph\u01b0\u01a1ng th\u1ee9c truy\u1ec1n tin kh\u00f4ng th\u1ec3 thi\u1ebfu v\u1edbi m\u1ed7i doanh nghi\u1ec7p.<\/p>\n<p>Ch\u1ec9 v\u1edbi v\u00e0i gi\u00e2y ng\u1eafn ng\u1eedi sau khi nh\u1ea5n n\u00fat \u201cG\u1eedi\u201d, th\u00f4ng \u0111i\u1ec7p v\u1edbi h\u00e0ng ng\u00e0n t\u1eeb \u0111i k\u00e8m v\u1edbi c\u00e1c t\u00e0i li\u1ec7u quan tr\u1ecdng nhanh ch\u00f3ng \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn ng\u01b0\u1eddi nh\u1eadn d\u00f9 \u1edf b\u1ea5t k\u00ec \u0111\u00e2u tr\u00ean th\u1ebf gi\u1edbi.\u00a0\u1ede r\u1ea5t nhi\u1ec1u ng\u00e0nh kh\u00e1c nhau, email c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 hi\u1ec7u qu\u1ea3 trong c\u00f4ng vi\u1ec7c b\u1eb1ng c\u00e1c gi\u1ea3i ph\u00e1p email.<\/p>\n<p>Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 s\u1ed1 hi\u1ec7n nay, vi\u1ec7c s\u1eed d\u1ee5ng email chuy\u00ean nghi\u1ec7p h\u01a1n v\u1edbi nhi\u1ec1u kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd th\u00f4ng tin l\u00e0 r\u1ea5t quan tr\u1ecdng v\u1edbi m\u1ed9t doanh nghi\u1ec7p.<\/p>\n<p>C\u0169ng \u0111i\u1ec3m qua nh\u1eefng \u01b0u \u0111i\u1ec3m v\u01b0\u1ee3t tr\u1ed9i c\u1ee7a email doanh nghi\u1ec7p m\u00e0 n\u1ebfu mu\u1ed1n th\u00e0nh c\u00f4ng, doanh nghi\u1ec7p c\u1ea7n c\u00f3 s\u1ef1 \u0111\u1ea7u t\u01b0 \u0111\u00fang \u0111\u1eafn ngay t\u1eeb b\u00e2y gi\u1edd<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter  wp-image-394\" src=\"https:\/\/emailplus.vn\/wp-content\/uploads\/2022\/04\/10-Habits-for-Successful-Email-Communication.jpg\" alt=\"\" width=\"789\" height=\"508\" srcset=\"https:\/\/emailplus.vn\/wp-content\/uploads\/2022\/04\/10-Habits-for-Successful-Email-Communication.jpg 770w, https:\/\/emailplus.vn\/wp-content\/uploads\/2022\/04\/10-Habits-for-Successful-Email-Communication-300x193.jpg 300w, https:\/\/emailplus.vn\/wp-content\/uploads\/2022\/04\/10-Habits-for-Successful-Email-Communication-768x494.jpg 768w\" sizes=\"(max-width: 789px) 100vw, 789px\" \/><\/p>\n<h2><span id=\"Khach_hang_tiem_nang_cua_ban_dang_su_dung_email_hang_ngay\"><strong>1.Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n \u0111ang s\u1eed d\u1ee5ng email h\u00e0ng ng\u00e0y<\/strong><\/span><\/h2>\n<p>Theo th\u1ed1ng k\u00ea cho th\u1ea5y, hi\u1ec7n c\u00f3 \u0111\u1ebfn 92% ng\u01b0\u1eddi d\u00f9ng online s\u1eed d\u1ee5ng email v\u00e0 61% ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng email trung b\u00ecnh trong m\u1ed9t ng\u00e0y.<\/p>\n<p>\u0110\u00e2y l\u00e0 ngu\u1ed3n kh\u00e1ch h\u00e0ng kh\u1ed5ng l\u1ed3 v\u00e0 ho\u00e0n to\u00e0n c\u00f3 nh\u00f3m kh\u00e1ch h\u00e0n ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n trong \u0111\u00f3. Vi\u1ec7c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng b\u1eb1ng email doanh nghi\u1ec7p s\u1ebd d\u1ec5 d\u00e0ng v\u00e0 thu\u1eadn l\u1ee3i h\u01a1n m\u1ed9t email th\u00f4ng th\u01b0\u1eddng.<\/p>\n<h2><span id=\"Duy_tri_khach_hang_tiem_nang_du_dieu_kien_tro_thanh_khach_hang_than_thiet\"><strong>2.Duy tr\u00ec kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/strong><\/span><\/h2>\n<p>Sau khi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u01b0\u1ee3c \u0111o\u00e1n \u0111\u1ecbnh, s\u1eed d\u1ee5ng\u00a0<a href=\"https:\/\/emailplus.vn\/\">email doanh nghi\u1ec7p<\/a>\u00a0l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch duy tr\u00ec nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y ch\u00fa \u00fd \u0111\u1ebfn b\u1ea1n v\u00e0 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh trong t\u01b0\u01a1ng lai.<\/p>\n<p>H\u1ea7u h\u1ebft c\u00e1c n\u1ec1n t\u1ea3ng email kinh doanh cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng c\u00e1c b\u00e1o c\u00e1o chi\u1ebfn d\u1ecbch \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3. Google Analytics c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c c\u00e0i \u0111\u1eb7t \u0111\u1ec3 ch\u1ec9 cho b\u1ea1n c\u00e1ch \u0111o l\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1edbi email.<\/p>\n<p>Gi\u00e1m s\u00e1t d\u1eef li\u1ec7u n\u00e0y l\u00e0 v\u00f4 c\u00f9ng qu\u00fd gi\u00e1 v\u00ec n\u00f3 mang \u0111\u1ebfn cho b\u1ea1n c\u01a1 h\u1ed9i nu\u00f4i d\u01b0\u1ee1ng nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n.<\/p>\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng qua quy tr\u00ecnh l\u00e0m vi\u1ec7c qua email:<\/p>\n<ul>\n<li>T\u1ea1o c\u00e1c t\u00e0i nguy\u00ean li\u00ean quan \u0111\u1ebfn c\u00e1c ch\u1ee7 \u0111\u1ec1 c\u00f4ng nghi\u1ec7p h\u00e0ng \u0111\u1ea7u c\u1ee7a b\u1ea1n<\/li>\n<li>\u0110\u00ednh k\u00e8m c\u00e1c li\u00ean k\u1ebft qu\u1ea3ng c\u00e1o \u0111\u1ebfn c\u00e1c t\u00e0i nguy\u00ean trong email c\u1ee7a b\u1ea1n<\/li>\n<li>G\u1eedi email \u0111\u1ebfn nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin li\u00ean quan \u0111\u1ebfn email \u0111\u00e3 m\u1edf v\u00e0 nh\u1ea5p v\u00e0o li\u00ean k\u1ebft<\/li>\n<li>Gi\u00e1m s\u00e1t c\u00e1c li\u00ean h\u1ec7 \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh giai \u0111o\u1ea1n c\u1ee7a h\u1ecd tr\u00ean h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi mua cho \u0111\u1ebfn khi th\u1ef1c hi\u1ec7n cu\u1ed9c g\u1ecdi v\u00e0 k\u1ebft th\u00fac b\u00e1n h\u00e0ng.<\/li>\n<\/ul>\n<p>S\u1ed1 li\u1ec7u email cho ph\u00e9p b\u1ea1n bi\u1ebft m\u1ee9c \u0111\u1ed9 v\u00e0 nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng quan t\u00e2m \u0111\u1ebfn email c\u1ee7a b\u1ea1n. T\u1eeb \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u g\u1eedi c\u00e1c email t\u00f9y ch\u1ec9nh h\u01a1n \u0111\u1ec3 di chuy\u1ec3n ch\u00fang d\u1ecdc theo h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi mua cho \u0111\u1ebfn khi th\u1ef1c hi\u1ec7n cu\u1ed9c g\u1ecdi v\u00e0 k\u1ebft th\u00fac b\u00e1n h\u00e0ng.<\/p>\n<p><em>Ngo\u00e0i ra, n\u1ebfu b\u1ea1n l\u00e0 doanh nghi\u1ec7p \u0111a qu\u1ed1c gia, giao ti\u1ebfp qua email l\u00e0 m\u1ed9t l\u1ee3i th\u1ebf r\u1ea5t l\u1edbn cho c\u00e1c c\u00f4ng ty kinh doanh qu\u1ed1c t\u1ebf nh\u01b0 b\u1ea1n.<\/em><\/p>\n<p>S\u1ef1 ch\u00eanh l\u1ec7ch m\u00fai gi\u1edd gi\u1eefa doanh nghi\u1ec7p v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c n\u01b0\u1edbc ngo\u00e0i s\u1ebd g\u00e2y kh\u00f3 kh\u0103n cho vi\u1ec7c l\u00ean l\u1ecbch c\u00e1c cu\u1ed9c g\u1ecdi tr\u1ef1c ti\u1ebfp, g\u1eedi email gi\u1ea3i quy\u1ebft c\u00f4ng vi\u1ec7c\u2026 Khi \u0111\u00f3 vi\u1ec7c g\u1eedi email cho kh\u00e1ch h\u00e0ng \u0111\u00fang th\u1eddi \u0111i\u1ec3m, \u0111\u00fang m\u00fai gi\u1edd c\u1ee7a h\u1ecd s\u1ebd l\u00e0 gi\u1ea3i ph\u00e1p tuy\u1ec7t v\u1eddi m\u00e0 kh\u00f4ng ng\u1ea1i l\u00e0m phi\u1ec1n \u0111\u1ebfn kh\u00e1ch h\u00e0ng.<\/p>\n<p>V\u1edbi email, d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng s\u1ebd di\u1ec5n ra nhanh ch\u00f3ng, thu\u1eadn ti\u1ec7n h\u01a1n.<\/p>\n<p>Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 g\u1eedi c\u00e1c ph\u1ea3n h\u1ed3i, \u0111\u00e1nh gi\u00e1 c\u1ee7a m\u00ecnh v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c y\u00eau c\u1ea7u h\u1ed7 tr\u1ee3 t\u1eeb \u0111\u1ea1i di\u1ec7n c\u00f4ng ty qua email m\u1ed9t c\u00e1ch k\u00edn \u0111\u00e1o m\u00e0 kh\u00f4ng ng\u1ea7n ng\u1ea1i ph\u1ea3i g\u1ecdi \u0111i\u1ec7n ho\u1eb7c \u0111\u1ebfn tr\u1ef1c ti\u1ebfp \u0111\u1ecba ch\u1ec9 doanh nghi\u1ec7p. V\u00e0 b\u00ean c\u00f4ng ty c\u0169ng c\u00f3 th\u1ec3 nhanh ch\u00f3ng ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch \u0111\u1ea7y \u0111\u1ee7, ch\u00ednh x\u00e1c nh\u1ea5t, \u0111\u00ednh k\u00e8m c\u00e1c t\u00e0i li\u1ec7u c\u1ea7n thi\u1ebft \u0111\u1ebfn kh\u00e1ch h\u00e0ng.<\/p>\n<h2><span id=\"Duy_tri_hinh_anh_chuyen_nghiep_cua_doanh_nghiep_trong_mat_khach_hang\"><strong>3.Duy tr\u00ec h\u00ecnh \u1ea3nh chuy\u00ean nghi\u1ec7p c\u1ee7a doanh nghi\u1ec7p trong m\u1eaft kh\u00e1ch h\u00e0ng<\/strong><\/span><\/h2>\n<p>Trong kinh doanh, vi\u1ec7c duy tr\u00ec h\u00ecnh \u1ea3nh chuy\u00ean nghi\u1ec7p l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 gi\u1eef ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 xu\u1ea5t hi\u1ec7n tr\u1ef1c tuy\u1ebfn \u0111\u00e1ng tin c\u1eady.<\/p>\n<p>Khi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u1eb7c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i li\u00ean h\u1ec7 v\u1edbi b\u1ea1n b\u1eb1ng c\u00e2u h\u1ecfi ho\u1eb7c n\u1ebfu b\u1ea1n li\u00ean h\u1ec7 v\u1edbi h\u1ecd ho\u1eb7c t\u1edbi c\u00e1c doanh nghi\u1ec7p kh\u00e1c, s\u1eed d\u1ee5ng \u0111\u1ecba ch\u1ec9 nh\u01b0 longpham@iway.com ch\u1eafc ch\u1eafn tr\u00f4ng chuy\u00ean nghi\u1ec7p h\u01a1n longpham@gmail.com.<\/p>\n<p>\u0110\u1ecbnh tuy\u1ebfn email c\u1ee7a b\u1ea1n th\u00f4ng qua t\u00ean mi\u1ec1n doanh nghi\u1ec7p cho th\u1ea5y doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp t\u1ed1t v\u00e0 chuy\u00ean nghi\u1ec7p, c\u00f3 kh\u1ea3 n\u0103ng khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i h\u01a1n khi giao d\u1ecbch v\u1edbi b\u1ea1n.<\/p>\n<p>Hi\u1ec7n nay c\u00f3 3 gi\u1ea3i ph\u00e1p email doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n tr\u00ean n\u00ean \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y l\u00e0:\u00a0Google Workspace, Zoho Mail, Microsoft 365.<\/p>\n<h2><span id=\"Gui_cac_chien_dich_duoc_nham_muc_tieu_cao\"><strong>4.G\u1eedi c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau cao<\/strong><\/span><\/h2>\n<p>N\u1ec1n t\u1ea3ng ti\u1ebfp th\u1ecb qua email cho ph\u00e9p b\u1ea1n t\u1ea1o nhi\u1ec1u danh s\u00e1ch \u0111\u1ec3 s\u1eafp x\u1ebfp danh b\u1ea1 c\u1ee7a m\u00ecnh. H\u1ecd c\u0169ng cung c\u1ea5p ph\u00e2n kh\u00fac danh s\u00e1ch, cho ph\u00e9p b\u1ea1n g\u1eedi c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau cao \u0111\u1ebfn c\u00e1c nh\u00f3m li\u00ean h\u1ec7 c\u1ee5 th\u1ec3 (v\u00ed d\u1ee5: v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd, gi\u1edbi t\u00ednh, s\u1edf th\u00edch).<\/p>\n<p>B\u1eb1ng c\u00e1ch n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 nhanh ch\u00f3ng g\u1eedi n\u1ed9i dung \u0111\u01b0\u1ee3c t\u00f9y ch\u1ec9nh theo nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a kh\u00e1n gi\u1ea3, \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n.<\/p>\n<p>Ngo\u00e0i ra, email c\u00f2n l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p \u0111\u1ec3 qu\u1ea3ng c\u00e1o.<\/p>\n<p>Vi\u1ec7c qu\u1ea3ng c\u00e1o qua Email s\u1ebd d\u1ec5 d\u00e0ng v\u00e0 nhanh ch\u00f3ng ti\u1ebfp c\u1eadn \u0111\u1ebfn r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi m\u00e0 kh\u00f4ng ph\u1ea3i m\u1ea5t chi ph\u00ed tem hay phong b\u00ec. \u01afu \u0111i\u1ec3m c\u1ee7a h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb n\u00e0y l\u00e0 ng\u01b0\u1eddi nh\u1eadn c\u00f3 th\u1ec3 chuy\u1ec3n ti\u1ebfp tr\u1ef1c ti\u1ebfp qua email qu\u1ea3ng c\u00e1o g\u1ed1c \u0111\u1ebfn b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh c\u1ee7a h\u1ecd, ho\u1eb7c qua truy\u1ec1n mi\u1ec7ng. \u0110\u00e2y l\u00e0 c\u00e1ch l\u00e0m r\u1ea5t hi\u1ec7u qu\u1ea3 v\u00e0 th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng h\u01a1n so v\u1edbi vi\u1ec7c in \u1ea5n t\u1edd r\u01a1i.<\/p>\n<p>_________________________________________<\/p>\n<p>\u0110\u1ec3 tr\u1ea3i nghi\u1ec7m v\u1ec1 d\u1ecbch v\u1ee5, m\u1eddi b\u1ea1n vui l\u00f2ng truy c\u1eadp website:<strong>\u00a0<a href=\"https:\/\/emailplus.vn\/\">emailplus.vn<\/a><\/strong><\/p>\n<p>M\u1ecdi th\u1eafc m\u1eafc xin vui l\u00f2ng li\u00ean h\u1ec7:<\/p>\n<ul>\n<li>Hotline: 090 461 3595<\/li>\n<li>Email: info@iwayvietnam.com<\/li>\n<li>Facebook:\u00a0<strong><a href=\"https:\/\/www.facebook.com\/emailplus.vn\">Email+<\/a><\/strong><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>D\u00f9 \u0111\u00e3 c\u00f3 l\u1ecbch s\u1eed ra \u0111\u1eddi h\u01a1n 50 n\u0103m nh\u01b0ng hi\u1ec7n nay Email v\u1eabn l\u00e0 ph\u01b0\u01a1ng th\u1ee9c truy\u1ec1n tin kh\u00f4ng th\u1ec3 thi\u1ebfu v\u1edbi m\u1ed7i doanh nghi\u1ec7p. Ch\u1ec9 v\u1edbi v\u00e0i gi\u00e2y ng\u1eafn ng\u1eedi sau khi nh\u1ea5n n\u00fat \u201cG\u1eedi\u201d, th\u00f4ng \u0111i\u1ec7p v\u1edbi h\u00e0ng ng\u00e0n t\u1eeb \u0111i k\u00e8m v\u1edbi c\u00e1c t\u00e0i li\u1ec7u quan tr\u1ecdng nhanh ch\u00f3ng \u0111\u01b0\u1ee3c &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/emailplus.vn\/?p=379\"> <span class=\"screen-reader-text\">T\u1ea7m quan tr\u1ecdng c\u1ee7a Email v\u1edbi doanh nghi\u1ec7p<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":381,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"","footnotes":""},"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - 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