{"id":1298,"date":"2024-08-06T07:03:24","date_gmt":"2024-08-06T07:03:24","guid":{"rendered":"https:\/\/emailplus.vn\/?p=1298"},"modified":"2024-08-06T07:11:22","modified_gmt":"2024-08-06T07:11:22","slug":"email-automation-la-gi-tai-sao-doanh-nghiep-nen-su-dung-email-automation-trong-viec-cskh-va-email-marketing","status":"publish","type":"post","link":"https:\/\/emailplus.vn\/?p=1298","title":{"rendered":"Email Automation l\u00e0 g\u00ec? T\u1ea1i sao doanh nghi\u1ec7p n\u00ean s\u1eed d\u1ee5ng Email Automation trong vi\u1ec7c CSKH v\u00e0 Email Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1298\" class=\"elementor elementor-1298\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ef87a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ef87a6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3adb4c\" data-id=\"e3adb4c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ed9b77 elementor-widget elementor-widget-image\" data-id=\"5ed9b77\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 14-09-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"549\" src=\"https:\/\/emailplus.vn\/wp-content\/uploads\/2024\/08\/Chao-don-Sendnow-1024x549.png\" class=\"attachment-large size-large wp-image-1299\" alt=\"\" srcset=\"https:\/\/emailplus.vn\/wp-content\/uploads\/2024\/08\/Chao-don-Sendnow-1024x549.png 1024w, https:\/\/emailplus.vn\/wp-content\/uploads\/2024\/08\/Chao-don-Sendnow-300x161.png 300w, https:\/\/emailplus.vn\/wp-content\/uploads\/2024\/08\/Chao-don-Sendnow-768x411.png 768w, https:\/\/emailplus.vn\/wp-content\/uploads\/2024\/08\/Chao-don-Sendnow.png 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-50e5fa1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"50e5fa1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-77046b9\" data-id=\"77046b9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55b75db elementor-widget elementor-widget-text-editor\" data-id=\"55b75db\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 14-09-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Email Marketing t\u1eeb l\u00e2u \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn l\u00e0 h\u00ecnh th\u1ee9c marketing mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean c\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c gi\u1ea3i ph\u00e1p Email Automation th\u00ec c\u00e1c gi\u1ea3i ph\u00e1p Email Marketing kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng th\u1ee5 \u0111\u1ed9ng n\u1eefa m\u00e0 n\u00f3 c\u00f2n l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1ed9t c\u00e1ch ho\u00e0n to\u00e0n t\u1ef1 \u0111\u1ed9ng, gi\u00fap ti\u1ebft ki\u1ec7m chi ph\u00ed, th\u1eddi gian, ngu\u1ed3n l\u1ef1c m\u00e0 \u0111em l\u1ea1i t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao.<\/p><p>Sendnow hy v\u1ecdng v\u1edbi b\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 Email Automation v\u00e0 t\u1ea1i sao doanh nghi\u1ec7p n\u00ean s\u1eed d\u1ee5ng \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 kinh doanh c\u1ee7a m\u00ecnh.\u00a0<\/p><p><b>1. Email Automation l\u00e0 g\u00ec?<\/b><\/p><p>Email Automation l\u00e0 gi\u1ea3i ph\u00e1p g\u1eedi email h\u00e0ng lo\u1ea1t t\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch t\u1ef1 \u0111\u1ed9ng theo k\u1ecbch b\u1ea3n c\u00f3 s\u1eb5n d\u1ef1a tr\u00ean lu\u1ed3ng \u0111\u01b0\u1ee3c thi\u1ebft s\u1eafp x\u1ebfp theo th\u1ee9 t\u1ef1 th\u1eddi gian, \u0111i\u1ec1u ki\u1ec7n v\u00e0 h\u00e0nh \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c t\u1eeb ng\u01b0\u1eddi nh\u1eadn. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01a1n gi\u1ea3n \u0111\u00e2y l\u00e0 m\u1ed9t ho\u1eb7c m\u1ed9t chu\u1ed7i email \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a v\u00e0 g\u1eedi t\u1ef1 \u0111\u1ed9ng cho kh\u00e1ch h\u00e0ng d\u1ef1a theo \u0111i\u1ec1u ki\u1ec7n c\u1ee5 th\u1ec3 hay h\u00e0nh vi t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng thay v\u00ec vi\u1ec7c g\u1eedi email th\u1ee7 c\u00f4ng nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y.\u00a0<\/p><p><b>2. T\u1ea1i sao b\u1ea1n n\u00ean s\u1eed d\u1ee5ng Email Automation?\u00a0<\/b><\/p><p>M\u1ed9t s\u1ed1 ng\u01b0\u1eddi cho r\u1eb1ng s\u1eed d\u1ee5ng Email Automation l\u00e0 \u0111ang l\u00e0m phi\u1ec1n kh\u00e1ch h\u00e0ng v\u00ec n\u00f3 t\u1ef1 \u0111\u1ed9ng g\u1eedi tuy nhi\u00ean \u0111\u00e2y l\u00e0 m\u1ed9t suy ngh\u0129 ho\u00e0n to\u00e0n sai l\u1ea7m b\u1edfi Email Automation s\u1ebd th\u1ef1c hi\u1ec7n c\u00e1c t\u00e1c v\u1ee5 t\u1ef1 \u0111\u1ed9ng m\u1ed9t c\u00e1ch c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u1ed1i t\u01b0\u1ee3ng, d\u1ef1a theo h\u00e0nh vi, \u0111i\u1ec1u ki\u1ec7n c\u1ee7a kh\u00e1ch h\u00e0ng (inbound marketing) kh\u00e1c v\u1edbi vi\u1ec7c g\u1eedi mail spam h\u00e0ng lo\u1ea1t (outbound marketing) v\u00e0 trong c\u00e1c gi\u1ea3i ph\u00e1p Email Automation lu\u00f4n c\u00f3 t\u00ednh n\u0103ng l\u1ecdc bounced c\u0169ng nh\u01b0 trong c\u00e1c email th\u01b0\u1eddng \u0111\u00ednh k\u00e8m n\u00fat \u201cHu\u1ef7 \u0111\u0103ng k\u00fd\u201d. Ch\u00ednh v\u00ec th\u1ebf, Email Automation hi\u1ec7n v\u1eabn l\u00e0 m\u1ed9t trong nh\u1eefng k\u00eanh marketing, CSKH hi\u1ec7u qu\u1ea3, d\u1ec5 ti\u1ebfp c\u1eadn v\u00e0 t\u1ea1o ra \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1ea5t b\u1edfi nh\u1eefng \u01b0u \u0111i\u1ec3m nh\u01b0:<\/p><p><b>\u261e<\/b><b>\u00a0Tr\u1ef1c quan v\u00e0 ph\u1ea1m vi r\u1ed9ng<\/b><\/p><p>\u0110\u00e2y v\u1eabn \u0111\u01b0\u1ee3c xem l\u00e0 k\u00eanh ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng nh\u1ea5t b\u1edfi hi\u1ec7n nay ai c\u0169ng \u0111\u1ec1u \u0111\u00e3 c\u00f3 s\u1edf h\u1eefu m\u1ed9t \u0111\u1ecba ch\u1ec9 email th\u01b0 \u0111i\u1ec7n t\u1eed cho ri\u00eang m\u00ecnh. M\u1ed9t chi\u1ebfn d\u1ecbch s\u1eed d\u1ee5ng Email Automation s\u1ebd gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng v\u1edbi quy m\u00f4 r\u1ed9ng kh\u1eafp v\u00e0 s\u1ed1 l\u01b0\u1ee3ng l\u1edbn v\u1edbi nhi\u1ec1u n\u1ed9i dung \u0111\u01b0\u1ee3c tu\u1ef3 bi\u1ebfn kh\u00e1c nhau theo k\u1ecbch b\u1ea3n c\u00f3 s\u1eb5n. Ngo\u00e0i ra n\u1ed9i dung truy\u1ec1n t\u1ea3i qua email c\u0169ng chi ti\u1ebft, \u0111\u1ea7y \u0111\u1ee7 c\u1ea3 v\u0103n b\u1ea3n, h\u00ecnh \u1ea3nh hay video d\u00f9 c\u00e1c k\u00eanh social media c\u0169ng cho ph\u00e9p nh\u01b0ng b\u1ecb h\u1ea1n ch\u1ebf h\u01a1n nhi\u1ec1u so v\u1edbi truy\u1ec1n t\u1ea3i qua email. Trong m\u1ed9t chi\u1ebfn d\u1ecbch, b\u1ea1n c\u00f3 th\u1ec3 g\u1eedi t\u1eeb v\u00e0i tr\u0103m cho \u0111\u1ebfn h\u00e0ng v\u1ea1n email \u0111\u1ebfn kh\u00e1ch h\u00e0ng v\u1edbi h\u00e0ng ch\u1ee5c n\u1ed9i dung kh\u00e1c nhau t\u00f9y thu\u1ed9c v\u00e0o k\u1ecbch b\u1ea3n.\u00a0<\/p><p><b>\u261e<\/b><b>\u00a0Nhanh ch\u00f3ng, hi\u1ec7u qu\u1ea3<\/b><\/p><p>N\u1ebfu s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng Email Automation, b\u1ea1n c\u00f3 th\u1ec3 g\u1eedi email r\u1ea5t nhanh theo k\u1ecbch b\u1ea3n cho tr\u01b0\u1edbc v\u00e0 th\u01b0\u1eddng c\u00e1c gi\u1ea3i ph\u00e1p Email Automation\u00a0 lu\u00f4n t\u00edch h\u1ee3p v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 ph\u00e2n ph\u1ed1i th\u01b0 s\u1ed1 l\u01b0\u1ee3ng l\u1edbn EMD (Email Mass Delivery) n\u00ean c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o email lu\u00f4n v\u00e0o inbox c\u1ee7a kh\u00e1ch. B\u00ean c\u1ea1nh \u0111\u00f3, v\u1edbi kh\u1ea3 n\u0103ng t\u1ef1 \u0111\u1ed9ng, b\u1ea1n ch\u1ec9 c\u1ea7n chu\u1ea9n b\u1ecb v\u00e0 k\u00edch ho\u1ea1t chi\u1ebfn d\u1ecbch m\u1ed9t l\u1ea7n v\u00e0 ho\u1ea1t \u0111\u1ed9ng n\u00e0y s\u1ebd gi\u00fap b\u1ea1n ti\u1ebft ki\u1ec7m th\u1eddi gian thao t\u00e1c, kh\u00f4ng b\u1ecb qu\u00ean v\u00e0 c\u00f3 th\u1ec3 ch\u1ea1y t\u1ef1 \u0111\u1ed9ng h\u00e0ng ng\u00e0y.<\/p><p><b>D\u1ec5 d\u00e0ng \u0111o l\u01b0\u1eddng, \u0111\u00e1nh gi\u00e1<\/b><\/p><p>Email Marketing c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng, \u0111\u00e1nh gi\u00e1 th\u00f4ng qua l\u01b0\u1ee3t click mail, l\u01b0\u1ee3t ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng, l\u01b0\u1ee3t t\u1ea3i t\u00e0i li\u1ec7u v\u1ec1,\u2026. t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1, ch\u1ea5m \u0111i\u1ec3m kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u00f3 h\u01b0\u1edbng x\u1eed l\u00fd ph\u00f9 h\u1ee3p. Ngo\u00e0i ra v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng, b\u00e1o c\u00e1o t\u1ef1 \u0111\u1ed9ng, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 h\u00e0nh vi, th\u00f3i quen mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng t\u1eeb \u0111\u00f3 c\u1ea3i thi\u1ec7n cho c\u00e1c chi\u1ebfn d\u1ecbch sau.<\/p><p><b>Ti\u1ebft ki\u1ec7m chi ph\u00ed<\/b><\/p><p>Email marketing l\u00e0 m\u1ed9t trong nh\u1eefng k\u00eanh marketing ti\u1ebft ki\u1ec7m chi ph\u00ed nh\u1ea5t khi so s\u00e1nh v\u1edbi c\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o kh\u00e1c nh\u01b0 Telemarketing, GDN, Facebook Ads\u2026 C\u00f9ng v\u1edbi c\u00e1c k\u1ecbch b\u1ea3n nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, cho \u0111i\u1ec3m d\u1ef1a tr\u00ean h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap c\u00e1c b\u1ea1n x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 c\u1ee7a kh\u00e1ch h\u00e0ng t\u1eeb l\u1ea1nh sang n\u00f3ng cho \u0111\u1ebfn khi ch\u00edn mu\u1ed3i th\u00ec c\u00f3 th\u1ec3 \u0111\u01b0a ra ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p. V\u1edbi vi\u1ec7c \u0111\u00e1nh gi\u00e1, ch\u1ea5m \u0111i\u1ec3m, nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u00e0n to\u00e0n t\u1ef1 \u0111\u1ed9ng s\u1ebd gi\u00fap b\u1ea1n ti\u1ebft ki\u1ec7m r\u1ea5t nhi\u1ec1u th\u1eddi gian, ngu\u1ed3n l\u1ef1c v\u00e0 chi ph\u00ed cho vi\u1ec7c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng \u0111\u1ea1i tr\u00e0.<\/p><p><b>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/b><\/p><p>Ngo\u00e0i m\u1ee5c \u0111\u00edch, ti\u1ebfp c\u1eadn, khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng, mua s\u1ea3n ph\u1ea9m, email automation c\u00f2n gi\u00fap c\u00e1c doanh nghi\u1ec7p x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. V\u1edbi m\u1ed7i th\u00f4ng \u0111i\u1ec7p Email marketing g\u1eedi ra b\u1ea1n c\u00f3 th\u1ec3 ch\u00e8n th\u00eam nh\u1eefng th\u00f4ng \u0111i\u1ec7p, d\u1ea5u hi\u1ec7u nh\u1eadn d\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p nh\u01b0 logo, slogan ,\u2026 \u0111\u1ec3 t\u0103ng s\u1ef1 lan to\u1ea3, th\u1ea9m th\u1ea5u t\u1eeb \u0111\u00f3 t\u0103ng kh\u1ea3 n\u0103ng nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u, \u0111i\u1ec1u n\u00e0y g\u1ea7n nh\u01b0 l\u00e0 b\u1eaft bu\u1ed9c khi b\u1ea1n g\u1eedi mail qu\u1ea3ng c\u00e1o hay ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng.<\/p><p>Kh\u00f4ng nh\u1eefng th\u1ebf email automation c\u00f2n l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 b\u1ea1n duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng, li\u00ean t\u1ee5c \u0111\u01b0a ra c\u00e1c \u01b0u \u0111\u00e3i d\u00e0nh ri\u00eang cho kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, h\u1ecd s\u1ebd nh\u1edb \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00f4ng r\u1eddi b\u1ecf b\u1ea1n.<\/p><p><b>3. S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa Email truy\u1ec1n th\u1ed1ng v\u00e0 Email Automation<\/b><\/p><p><b>V\u1edbi Email truy\u1ec1n th\u1ed1ng:<\/b><\/p><p>Email Marketing truy\u1ec1n th\u1ed1ng th\u01b0\u1eddng d\u00f9ng \u0111\u1ec3 t\u1ea1o v\u00e0 g\u1eedi m\u1ed9t email 1 l\u1ea7n cho danh s\u00e1ch email m\u00e0 b\u1ea1n \u0111\u00e3 c\u00f3, n\u1ebfu mu\u1ed1n g\u1eedi nhi\u1ec1u l\u1ea7n b\u1ea1n ph\u1ea3i h\u1eb9n l\u1ecbch g\u1eedi tr\u01b0\u1edbc ho\u1eb7c g\u1eedi l\u1ea1i m\u1ed9t c\u00e1ch th\u1ee7 c\u00f4ng, kh\u00f4ng ph\u00e2n lo\u1ea1i \u0111\u01b0\u1ee3c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng.<\/p><p><b>V\u1edbi Email Automation:<\/b><\/p><p>Email Automation t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ee7a Email marketing truy\u1ec1n th\u1ed1ng \u0111\u00f3 l\u00e0 giao ti\u1ebfp tr\u1ef1c ti\u1ebfp v\u1edbi r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u1edbi chi ph\u00ed th\u1ea5p tuy nhi\u00ean n\u00f3 c\u00f3 \u01b0u \u0111i\u1ec3m h\u01a1n h\u1eb3n so v\u1edbi Email marketing truy\u1ec1n th\u1ed1ng v\u00ec n\u00f3 ch\u1ea1y ho\u00e0n to\u00e0n t\u1ef1 \u0111\u1ed9ng theo k\u1ecbch b\u1ea3n d\u1ef1ng tr\u01b0\u1edbc v\u00e0 c\u00e1 nh\u00e2n ho\u00e1 theo t\u1eebng kh\u00e1ch h\u00e0ng d\u1ef1a theo t\u1eebng b\u1ed1i c\u1ea3nh c\u1ee5 th\u1ec3. Vi\u1ec7c n\u00e0y th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c nh\u1edd vi\u1ec7c theo d\u00f5i h\u00e0nh vi t\u1eeb khi nh\u1eadn \u0111\u01b0\u1ee3c Email \u0111\u1ea7u ti\u00ean, Email Automation c\u00f3 th\u1ec3 theo d\u00f5i h\u00e0nh vi c\u1ee7a t\u1eebng ng\u01b0\u1eddi khi nh\u1eadn \u0111\u01b0\u1ee3c email, d\u1ef1a v\u00e0o \u0111\u00f3 th\u1ef1c hi\u1ec7n nh\u1eefng h\u00e0nh \u0111\u1ed9ng ph\u00f9 h\u1ee3p m\u1ed9t c\u00e1ch t\u1ef1 \u0111\u1ed9ng. Ngo\u00e0i ra vi\u1ec7c g\u1eafn tags v\u00e0 ph\u00e2n lo\u1ea1i th\u00e0nh nh\u1eefng ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn b\u1ea1n nh\u01b0ng kh\u00f4ng t\u01b0\u01a1ng t\u00e1c, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, hay nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 mua h\u00e0ng nh\u1edd \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3 theo model RACE \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh sales m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng.<\/p><p><b>4. Sendnow \u2013 Gi\u1ea3i ph\u00e1p Email Automation t\u1ed1i \u01b0u d\u00e0nh cho Marketing v\u00e0 CSKH<\/b><\/p><p>Th\u00f4ng th\u01b0\u1eddng, khi tri\u1ec3n khai nh\u1eefng chi\u1ebfn d\u1ecbch Email Marketing, doanh nghi\u1ec7p c\u1ea7n g\u1eedi email h\u00e0ng lo\u1ea1t t\u1edbi m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng \u0111\u1ec3 qu\u1ea3ng c\u00e1o v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5. N\u1ebfu th\u1ef1c hi\u1ec7n b\u1eb1ng email th\u00f4ng th\u01b0\u1eddng th\u00ec s\u1ebd b\u1ecb gi\u1edbi h\u1ea1n s\u1ed1 l\u01b0\u1ee3ng th\u01b0 g\u1eedi, b\u1ecb ch\u1eb7n kh\u00f4ng \u0111\u1ebfn \u0111\u01b0\u1ee3c ch\u1ec9 ng\u01b0\u1eddi nh\u1eadn, mail g\u1eedi kh\u00f4ng \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n ho\u00e1 d\u1eabn \u0111\u1ebfn hi\u1ec7u qu\u1ea3 kh\u00f4ng cao,\u2026. \u0110\u1ec3 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 tr\u00ean, doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m Sendnow \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng th\u00f4ng qua chi\u1ebfn d\u1ecbch Email Automation, t\u1eeb \u0111\u00f3 gi\u1ea3m thi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng thao t\u00e1c th\u1ee7 c\u00f4ng c\u0169ng nh\u01b0 ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c khi th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch Email marketing.\u00a0\u00a0<\/p><p>Sendnow \u2013 gi\u1ea3i ph\u00e1p Email Automation s\u1ebd gi\u00fap b\u1ea1n:<\/p><p><b>\u261e<\/b>\u00a0Ti\u1ebfp c\u1eadn ch\u1ee7 \u0111\u1ed9ng \u0111\u1ebfn c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng th\u00f4ng qua t\u00ednh n\u0103ng l\u1ecdc ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng<\/p><p><b>\u261e<\/b>\u00a0Ch\u1ee7 \u0111\u1ed9ng thi\u1ebft l\u1eadp k\u1ebf ho\u1ea1ch Email Marketing ph\u00f9 h\u1ee3p v\u1edbi th\u00f4ng tin v\u00e0 h\u00e0nh vi c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng theo k\u1ecbch b\u1ea3n c\u00f3 s\u1eb5n\u00a0<\/p><p><b>\u261e<\/b>\u00a0Theo d\u00f5i \u0111\u01b0\u1ee3c h\u00e0nh vi kh\u00e1ch h\u00e0ng nh\u01b0: m\u1edf email, b\u1ea5m v\u00e0o link, truy c\u1eadp v\u00e0o m\u1ed9t trang web.<\/p><p><b>\u261e<\/b>\u00a0T\u1ef1 \u0111\u1ed9ng c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung email theo t\u1eebng kh\u00e1ch h\u00e0ng v\u00e0 t\u1eebng b\u1ed1i c\u1ea3nh\u00a0<\/p><p><b>\u261e<\/b>\u00a0Thi\u1ebft k\u1ebf c\u00e1c n\u1ed9i dung Email Marketing d\u1ec5 d\u00e0ng v\u1edbi b\u1ed9 c\u00f4ng c\u1ee5 k\u00e9o th\u1ea3<\/p><p><b>\u261e<\/b>\u00a0\u0110o l\u01b0\u1eddng k\u1ebft qu\u1ea3 khi g\u1eedi chi\u1ebfn d\u1ecbch Email Marketing<\/p><p><em>LI\u00caN H\u1ec6 \u0110\u1ec2 \u0110\u01af\u1ee2C T\u01af V\u1ea4N V\u1ec0 GI\u1ea2I PH\u00c1P SENDNOW:<\/em><\/p><p><em>Fanpage: https:\/\/www.facebook.com\/sendnow.vn<\/em><\/p><p><em>Website: https:\/\/sendnow.vn\/<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Email Marketing t\u1eeb l\u00e2u \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn l\u00e0 h\u00ecnh th\u1ee9c marketing mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean c\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c gi\u1ea3i ph\u00e1p Email Automation th\u00ec c\u00e1c gi\u1ea3i ph\u00e1p Email Marketing kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng th\u1ee5 &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/emailplus.vn\/?p=1298\"> <span class=\"screen-reader-text\">Email Automation l\u00e0 g\u00ec? T\u1ea1i sao doanh nghi\u1ec7p n\u00ean s\u1eed d\u1ee5ng Email Automation trong vi\u1ec7c CSKH v\u00e0 Email Marketing<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","footnotes":""},"categories":[21],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email Automation l\u00e0 g\u00ec? T\u1ea1i sao doanh nghi\u1ec7p n\u00ean s\u1eed d\u1ee5ng Email Automation trong vi\u1ec7c CSKH v\u00e0 Email Marketing - Email+| Gi\u1ea3i ph\u00e1p Email h\u00e0ng \u0111\u1ea7u cho doanh nghi\u1ec7p<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/emailplus.vn\/?p=1298\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Automation l\u00e0 g\u00ec? T\u1ea1i sao doanh nghi\u1ec7p n\u00ean s\u1eed d\u1ee5ng Email Automation trong vi\u1ec7c CSKH v\u00e0 Email Marketing - Email+| Gi\u1ea3i ph\u00e1p Email h\u00e0ng \u0111\u1ea7u cho doanh nghi\u1ec7p\" \/>\n<meta property=\"og:description\" content=\"Email Marketing t\u1eeb l\u00e2u \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn l\u00e0 h\u00ecnh th\u1ee9c marketing mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean c\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c gi\u1ea3i ph\u00e1p Email Automation th\u00ec c\u00e1c gi\u1ea3i ph\u00e1p Email Marketing kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng th\u1ee5 &hellip; Email Automation l\u00e0 g\u00ec? T\u1ea1i sao doanh nghi\u1ec7p n\u00ean s\u1eed d\u1ee5ng Email Automation trong vi\u1ec7c CSKH v\u00e0 Email Marketing Read More &raquo;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/emailplus.vn\/?p=1298\" \/>\n<meta property=\"og:site_name\" content=\"Email+| Gi\u1ea3i ph\u00e1p Email h\u00e0ng \u0111\u1ea7u cho doanh nghi\u1ec7p\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-06T07:03:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-06T07:11:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/emailplus.vn\/wp-content\/uploads\/2024\/08\/Chao-don-Sendnow-1024x549.png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/emailplus.vn\/?p=1298#article\",\"isPartOf\":{\"@id\":\"https:\/\/emailplus.vn\/?p=1298\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/emailplus.vn\/#\/schema\/person\/48c60855b4dbc95019c4b9b5b1633244\"},\"headline\":\"Email Automation l\u00e0 g\u00ec? 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