{"id":1203,"date":"2023-10-10T01:53:17","date_gmt":"2023-10-10T01:53:17","guid":{"rendered":"https:\/\/emailplus.vn\/?p=1203"},"modified":"2023-10-10T09:12:25","modified_gmt":"2023-10-10T09:12:25","slug":"thuc-day-chuyen-doi-ky-thuat-so-lay-khach-hang-lam-trong-tam-thong-qua-email-marketing","status":"publish","type":"post","link":"https:\/\/emailplus.vn\/?p=1203","title":{"rendered":"Th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m tr\u1ecdng t\u00e2m th\u00f4ng qua email marketing"},"content":{"rendered":"<blockquote>\n<p style=\"text-align: left;\">T\u1ea7m quan tr\u1ecdng ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a vi\u1ec7c l\u1ea5y tr\u1ea3i nghi\u1ec7m l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m tr\u1ecdng t\u00e2m l\u00e0 nguy\u00ean nh\u00e2n xuy\u00ean su\u1ed1t d\u1eabn \u0111\u1ebfn chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u1edf c\u00e1c c\u00f4ng ty tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. Vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1 kh\u00e1c nhau \u0111\u00e3 gi\u00fap c\u00e1c doanh nghi\u1ec7p d\u1ec5 d\u00e0ng chuy\u1ec3n \u0111\u1ed5i ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh theo y\u00eau c\u1ea7u m\u1edbi c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n<\/blockquote>\n<p style=\"padding-left: 40px;\"><strong>Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u00e0 g\u00ec?<\/strong><\/p>\n<p style=\"padding-left: 40px;\">M\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n th\u00ec chuy\u1ec3n \u0111\u1ed5i s\u1ed1 hay DX l\u00e0 qu\u00e1 tr\u00ecnh t\u1ea1o ra m\u1edbi ho\u1eb7c s\u1eeda \u0111\u1ed5i c\u00e1c quy tr\u00ecnh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7n \u201c\u00e1p d\u1ee5ng k\u1ef9 thu\u1eadt s\u1ed1\u201d \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u thay \u0111\u1ed5i nh\u1eb1m mang l\u1ea1i nhi\u1ec1u gi\u00e1 tr\u1ecb h\u01a1n cho kh\u00e1ch h\u00e0ng. Nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi Foundry, m\u1ed9t c\u00f4ng ty ph\u1ea7n m\u1ec1m, cho th\u1ea5y 91% t\u1ed5 ch\u1ee9c \u0111\u00e3 \u00e1p d\u1ee5ng ho\u1eb7c \u0111ang c\u00f3 k\u1ebf ho\u1ea1ch \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c kinh doanh \u01b0u ti\u00ean k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n<p style=\"padding-left: 40px;\">G\u1ea7n 50% c\u00f4ng ty \u0111\u01b0\u1ee3c PwC kh\u1ea3o s\u00e1t cho bi\u1ebft s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 l\u00fd do ch\u00ednh \u0111\u1ec3 \u0111\u1ea7u t\u01b0 v\u00e0o chuy\u1ec3n \u0111\u1ed5i s\u1ed1.<\/p>\n<p style=\"padding-left: 40px;\"><strong>Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 email marketing<\/strong><\/p>\n<p style=\"padding-left: 40px;\">Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng hay CX l\u00e0 c\u00e1ch kh\u00e1ch h\u00e0ng c\u1ea3m nh\u1eadn v\u1ec1 s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a h\u1ecd v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. N\u00f3 t\u1eadp trung v\u00e0o vi\u1ec7c c\u1ea3i thi\u1ec7n m\u1ed1i quan h\u1ec7 gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. T\u1eeb vi\u1ec7c \u0111i\u1ec1u h\u01b0\u1edbng qua trang web \u0111\u1ebfn s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, t\u1eeb tr\u00f2 chuy\u1ec7n v\u1edbi d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng \u0111\u1ebfn t\u01b0\u01a1ng t\u00e1c v\u1edbi email c\u1ee7a b\u1ea1n, m\u1ecdi t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec1u t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn nh\u1eadn th\u1ee9c c\u1ee7a h\u1ecd v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n<p style=\"padding-left: 40px;\">Vi\u1ec7c mang l\u1ea1i tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi cho kh\u00e1ch h\u00e0ng \u0111em l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Thi\u1ebft l\u1eadp v\u00e0 th\u00fac \u0111\u1ea9y l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<li>Gi\u00fap thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/li>\n<li>N\u00e2ng cao s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">Email marketing l\u00e0 m\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng ti\u1ec7n l\u00e2u \u0111\u1eddi nh\u1ea5t nh\u01b0ng hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi cho kh\u00e1ch h\u00e0ng. C\u00f3 kho\u1ea3ng 306 t\u1ef7 email \u0111\u01b0\u1ee3c g\u1eedi v\u00e0 nh\u1eadn m\u1ed7i ng\u00e0y do \u0111\u00f3 vi\u1ec7c s\u1eed d\u1ee5ng email marketing l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m tr\u1ecdng t\u00e2m th\u00e0nh c\u00f4ng.<\/p>\n<p style=\"padding-left: 40px;\">Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd t\u00ecm hi\u1ec3u vai tr\u00f2 c\u1ee7a email marketing trong vi\u1ec7c th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m tr\u1ecdng t\u00e2m.<\/p>\n<p style=\"padding-left: 40px;\"><strong>Email marketing c\u00f3 th\u1ec3 tr\u1ee3 gi\u00fap nh\u01b0 th\u1ebf n\u00e0o trong qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m tr\u1ecdng t\u00e2m<\/strong><\/p>\n<p style=\"padding-left: 40px;\">T\u00ednh linh ho\u1ea1t m\u00e0 email mang l\u1ea1i \u0111\u00e3 th\u00fac \u0111\u1ea9y h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p \u00e1p d\u1ee5ng email marketing nh\u01b0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m tr\u1ecdng t\u00e2m. \u0110\u00e2y l\u00e0 c\u00e1ch email \u00a0marketing c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n.<\/p>\n<p style=\"padding-left: 40px;\"><strong>1. Thu th\u1eadp d\u1eef li\u1ec7u li\u00ean quan \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a, n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/strong><\/p>\n<p style=\"padding-left: 40px;\">Vi\u1ec7c thu th\u1eadp th\u00f4ng tin t\u1eeb kh\u00e1ch h\u00e0ng nh\u01b0 s\u1edf th\u00edch v\u00e0 nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a h\u1ecd, c\u00f3 th\u1ec3 gi\u00fap c\u00e1c c\u00e1c c\u00f4ng ty \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a. D\u1eef li\u1ec7u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch s\u00e2u h\u01a1n \u0111\u1ec3 quan s\u00e1t h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ecbnh c\u1ea5u h\u00ecnh c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u1ef1 \u0111\u1ed9ng h\u00f3a kh\u00e1c nhau nh\u1eb1m mang l\u1ea1i tr\u1ea3i nghi\u1ec7m n\u00e2ng cao cho kh\u00e1ch h\u00e0ng.<\/p>\n<p style=\"padding-left: 40px;\">H\u01a1n n\u1eefa, c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 ph\u00e2n lo\u1ea1i d\u1eef li\u1ec7u n\u00e0y th\u00e0nh c\u00e1c ph\u00e2n \u0111o\u1ea1n nh\u1ecf h\u01a1n v\u00e0 t\u1eadn d\u1ee5ng t\u00ednh n\u0103ng si\u00eau c\u00e1 nh\u00e2n h\u00f3a \u0111\u1ec3 cung c\u1ea5p n\u1ed9i dung ph\u00f9 h\u1ee3p h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.<\/p>\n<p style=\"padding-left: 40px;\">Ng\u01b0\u1eddi ta nh\u1eadn th\u1ea5y r\u1eb1ng email \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a mang l\u1ea1i doanh thu cao h\u01a1n 18 l\u1ea7n so v\u1edbi email kh\u00f4ng \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a. Ti\u1ebfn th\u00eam m\u1ed9t b\u01b0\u1edbc n\u1eefa trong vi\u1ec7c t\u1ea1o th\u00f4ng \u0111i\u1ec7p b\u1eb1ng c\u00e1ch th\u00eam h\u00ecnh \u1ea3nh \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a ho\u1eb7c v\u1ecb tr\u00ed c\u1ee5 th\u1ec3 qua b\u1ea3n \u0111\u1ed3 c\u00f3 th\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch \u0111\u00e1ng k\u1ec3.<\/p>\n<p style=\"padding-left: 40px;\">Amazon \u0111\u00e3 ch\u1ee9ng t\u1ecf m\u00ecnh l\u00e0 ng\u01b0\u1eddi ti\u00ean phong trong vi\u1ec7c t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o cho kh\u00e1ch h\u00e0ng. H\u00e3y xem email \u0111\u1ec1 xu\u1ea5t n\u00e0y trong \u1ea3nh ch\u1ee5p m\u00e0n h\u00ecnh b\u00ean d\u01b0\u1edbi:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1205\" src=\"https:\/\/emailplus.vn\/wp-content\/uploads\/2023\/10\/1.png\" alt=\"\" width=\"715\" height=\"320\" srcset=\"https:\/\/emailplus.vn\/wp-content\/uploads\/2023\/10\/1.png 1354w, https:\/\/emailplus.vn\/wp-content\/uploads\/2023\/10\/1-300x134.png 300w, https:\/\/emailplus.vn\/wp-content\/uploads\/2023\/10\/1-1024x458.png 1024w, https:\/\/emailplus.vn\/wp-content\/uploads\/2023\/10\/1-768x343.png 768w\" sizes=\"(max-width: 715px) 100vw, 715px\" \/><\/p>\n<p style=\"padding-left: 40px;\">B\u00ean c\u1ea1nh vi\u1ec7c th\u00eam t\u00ean kh\u00e1ch h\u00e0ng, Amazon c\u00f2n \u0111\u1ec1 xu\u1ea5t nh\u1eefng b\u00e0i \u0111\u1ecdc hay nh\u1ea5t cho kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean l\u1ecbch s\u1eed mua h\u00e0ng, c\u00e1c m\u1eb7t h\u00e0ng trong gi\u1ecf h\u00e0ng v\u00e0 c\u00e1c giao d\u1ecbch mua h\u00e0ng tr\u1ef1c tuy\u1ebfn kh\u00e1c m\u00e0 kh\u00e1ch h\u00e0ng \u0111\u00e3 th\u1ef1c hi\u1ec7n. Ch\u00fang ta c\u0169ng c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3 b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng m\u1eabu h\u00f3a \u0111\u01a1n cho ng\u01b0\u1eddi mua v\u00e0 g\u1eedi cho h\u1ecd nh\u1eefng s\u1ea3n ph\u1ea9m li\u00ean quan \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc cho l\u1ea7n mua h\u00e0ng ti\u1ebfp theo.<\/p>\n<p style=\"padding-left: 40px;\"><strong>2. Cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng ch\u1ee7 \u0111\u1ed9ng<\/strong><\/p>\n<p style=\"padding-left: 40px;\">Email marketing gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u00fang kh\u00e1ch h\u00e0ng v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m nh\u01b0 th\u00f4ng b\u00e1o cho kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd v\u1ec1 c\u00e1c b\u1ea3n c\u1eadp nh\u1eadt s\u1ea3n ph\u1ea9m, \u01b0u \u0111\u00e3i v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i kh\u00e1c m\u1ed9t c\u00e1ch li\u1ec1n m\u1ea1ch.<\/p>\n<p style=\"padding-left: 40px;\">D\u1eef li\u1ec7u h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c thu th\u1eadp th\u00f4ng qua email marketing c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o t\u1eadn d\u1ee5ng \u0111\u1ec3 thi\u1ebft k\u1ebf c\u00e1c chatbot cho tin nh\u1eafn \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n<p style=\"padding-left: 40px;\">AI \u0111\u00e0m tho\u1ea1i h\u1ed7 tr\u1ee3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n. Theo Drift, 41,3% ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb tr\u00f2 chuy\u1ec7n \u0111\u1ec3 mua h\u00e0ng.<\/p>\n<p style=\"padding-left: 40px;\">V\u00ed d\u1ee5: Living Spaces, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i th\u1ea5t gia \u0111\u00ecnh n\u1ed5i ti\u1ebfng, s\u1eed d\u1ee5ng Intercom \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m v\u01b0\u1ee3t tr\u1ed9i cho kh\u00e1ch h\u00e0ng nh\u1eb1m h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. Nh\u00f3m h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng c\u1ee7a Living Spaces t\u1eadn d\u1ee5ng c\u00e1ch ti\u1ebfp c\u1eadn d\u1ef1a tr\u00ean tin nh\u1eafn \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng th\u00f4ng qua tin nh\u1eafn tr\u00f2 chuy\u1ec7n.<\/p>\n<p style=\"padding-left: 40px;\">Nh\u00f3m c\u0169ng \u0111\u00e3 \u0111\u1ecbnh c\u1ea5u h\u00ecnh m\u1ed9t chatbot t\u00f9y ch\u1ec9nh \u0111\u1ec3 quan s\u00e1t h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 thu th\u1eadp th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 c\u00e1c truy v\u1ea5n c\u1ee7a h\u1ecd.<\/p>\n<p style=\"padding-left: 40px;\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1206\" src=\"https:\/\/emailplus.vn\/wp-content\/uploads\/2023\/10\/2.png\" alt=\"\" width=\"695\" height=\"328\" srcset=\"https:\/\/emailplus.vn\/wp-content\/uploads\/2023\/10\/2.png 1282w, https:\/\/emailplus.vn\/wp-content\/uploads\/2023\/10\/2-300x142.png 300w, https:\/\/emailplus.vn\/wp-content\/uploads\/2023\/10\/2-1024x483.png 1024w, https:\/\/emailplus.vn\/wp-content\/uploads\/2023\/10\/2-768x362.png 768w\" sizes=\"(max-width: 695px) 100vw, 695px\" \/><\/p>\n<p style=\"padding-left: 40px;\">D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng ch\u1ee7 \u0111\u1ed9ng s\u1eed d\u1ee5ng chatbot \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi AI c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 kh\u00f4ng c\u1ea7n b\u1ea5t k\u1ef3 s\u1ef1 can thi\u1ec7p n\u00e0o c\u1ee7a con ng\u01b0\u1eddi.<\/p>\n<p style=\"padding-left: 40px;\"><strong>3. T\u0103ng c\u01b0\u1eddng danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/p>\n<p style=\"padding-left: 40px;\">C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng email marketing \u0111\u1ec3 k\u1ec3 l\u1ea1i c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd. S\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p k\u1ec3 chuy\u1ec7n n\u00e2ng cao n\u00e0y s\u1ebd gi\u00fap l\u00e0m n\u1ed5i b\u1eadt th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n so v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c. Ngo\u00e0i vi\u1ec7c g\u1eedi email v\u1ec1 gi\u00e1 chi\u1ebft kh\u1ea5u, ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m th\u00f4ng minh, h\u00e3y thu h\u00fat kh\u00e1ch h\u00e0ng b\u1eb1ng nh\u1eefng c\u00e2u chuy\u1ec7n v\u1ec1 quy tr\u00ecnh s\u1ea3n xu\u1ea5t ho\u1eb7c k\u1ebf ho\u1ea1ch b\u1ec1n v\u1eefng c\u1ee7a b\u1ea1n. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 l\u00e0m t\u0103ng th\u00eam s\u1ef1 h\u1ea5p d\u1eabn \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch chia s\u1ebb c\u00e1c m\u1eb9o ho\u1eb7c th\u1ee7 thu\u1eadt c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n<p style=\"padding-left: 40px;\">V\u00ed d\u1ee5: BuzzFeed l\u00e0 m\u1ed9t trong nh\u1eefng trang web \u0111\u01b0\u1ee3c truy c\u1eadp nhi\u1ec1u nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi hi\u1ec7n nay. H\u1ecd \u0111\u00e3 ph\u00e1t tri\u1ec3n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c email marketing tuy\u1ec7t v\u1eddi \u0111\u1ec3 thu h\u00fat kh\u00e1n gi\u1ea3 v\u00e0o th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd.<\/p>\n<p style=\"padding-left: 40px;\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1207\" src=\"https:\/\/emailplus.vn\/wp-content\/uploads\/2023\/10\/3.png\" alt=\"\" width=\"572\" height=\"519\" srcset=\"https:\/\/emailplus.vn\/wp-content\/uploads\/2023\/10\/3.png 640w, https:\/\/emailplus.vn\/wp-content\/uploads\/2023\/10\/3-300x272.png 300w\" sizes=\"(max-width: 572px) 100vw, 572px\" \/><\/p>\n<p style=\"padding-left: 40px;\">Chi\u1ebfn d\u1ecbch b\u1ea3n tin qua email ph\u1ee5c v\u1ee5 nhi\u1ec1u s\u1edf th\u00edch kh\u00e1c nhau \u2013 S\u1ee9c kh\u1ecfe, S\u1eafc \u0111\u1eb9p, Th\u00fa c\u01b0ng v\u00e0 Phong c\u00e1ch s\u1ed1ng. Kh\u00e1n gi\u1ea3 c\u00f3 th\u1ec3 \u0111\u0103ng k\u00fd m\u1ed9t ho\u1eb7c t\u1ea5t c\u1ea3 nh\u1eefng th\u1ee9 n\u00e0y d\u1ef1a tr\u00ean s\u1edf th\u00edch c\u1ee7a h\u1ecd.<\/p>\n<p style=\"padding-left: 40px;\">T\u01b0\u01a1ng t\u1ef1, FreshBooks, m\u1ed9t ph\u1ea7n m\u1ec1m k\u1ebf to\u00e1n, g\u1eedi c\u00e1c m\u1eb9o k\u1ebf to\u00e1n v\u00e0 l\u1eadp ho\u00e1 \u0111\u01a1n, nghi\u00ean c\u1ee9u t\u00ecnh hu\u1ed1ng v\u00e0 n\u1ed9i dung h\u1ea5p d\u1eabn kh\u00e1c t\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd.<\/p>\n<p style=\"padding-left: 40px;\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1208\" src=\"https:\/\/emailplus.vn\/wp-content\/uploads\/2023\/10\/4.png\" alt=\"\" width=\"525\" height=\"270\" srcset=\"https:\/\/emailplus.vn\/wp-content\/uploads\/2023\/10\/4.png 1269w, https:\/\/emailplus.vn\/wp-content\/uploads\/2023\/10\/4-300x155.png 300w, https:\/\/emailplus.vn\/wp-content\/uploads\/2023\/10\/4-1024x528.png 1024w, https:\/\/emailplus.vn\/wp-content\/uploads\/2023\/10\/4-768x396.png 768w\" sizes=\"(max-width: 525px) 100vw, 525px\" \/><strong style=\"font-size: 16px;\">4. Hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1c s\u1ed1 li\u1ec7u ti\u1ebfp th\u1ecb<\/strong><\/p>\n<p style=\"padding-left: 40px;\">Theo Statista, th\u1ecb tr\u01b0\u1eddng email marketing to\u00e0n c\u1ea7u \u0111\u01b0\u1ee3c cho l\u00e0 s\u1ebd t\u0103ng l\u00ean 17,9 t\u1ef7 USD v\u00e0o n\u0103m 2027. H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng kh\u1ea3 n\u0103ng email marketing c\u00f3 th\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng \u0111\u1ebfn v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n<p style=\"padding-left: 40px;\">Tuy nhi\u00ean, email marketing kh\u00f4ng bao gi\u1edd tu\u00e2n theo c\u00e1ch ti\u1ebfp c\u1eadn ph\u00f9 h\u1ee3p cho t\u1ea5t c\u1ea3. M\u1ed7i chi\u1ebfn d\u1ecbch \u0111\u1ec1u kh\u00e1c nhau v\u00e0 c\u00f3 ph\u1ea7n t\u1ed1i \u01b0u h\u00f3a ri\u00eang \u0111\u1ec3 t\u0103ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng. Hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch n\u00e0y quy\u1ebft \u0111\u1ecbnh k\u1ebft qu\u1ea3.<\/p>\n<p style=\"padding-left: 40px;\">B\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i nhi\u1ec1u s\u1ed1 li\u1ec7u nh\u01b0 t\u1ef7 l\u1ec7 m\u1edf, s\u1ed1 l\u1ea7n nh\u1ea5p v\u00e0 s\u1ed1 l\u01b0\u1ee3t h\u1ee7y \u0111\u0103ng k\u00fd \u0111\u1ec3 bi\u1ebft li\u1ec7u kh\u00e1ch h\u00e0ng c\u00f3 t\u01b0\u01a1ng t\u00e1c v\u1edbi email c\u1ee7a b\u1ea1n hay kh\u00f4ng.<\/p>\n<p style=\"padding-left: 40px;\">T\u1ef7 l\u1ec7 m\u1edf gi\u00fap b\u1ea1n hi\u1ec3u m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a d\u00f2ng ch\u1ee7 \u0111\u1ec1, trong khi t\u1ef7 l\u1ec7 nh\u1ea5p (CTR) \u0111o l\u01b0\u1eddng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111\u00e3 nh\u1ea5p v\u00e0o li\u00ean k\u1ebft trong email c\u1ee7a b\u1ea1n.<\/p>\n<p style=\"padding-left: 40px;\">M\u1eb7c d\u00f9 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi h\u1ee7y \u0111\u0103ng k\u00fd c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n n\u1ea3n l\u00f2ng nh\u01b0ng ch\u00fang s\u1ebd c\u1ea3nh b\u00e1o b\u1ea1n n\u1ebfu chi\u1ebfn l\u01b0\u1ee3c kh\u00f4ng hi\u1ec7u qu\u1ea3. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3 v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 \u0111\u0103ng k\u00fd.<\/p>\n<p style=\"padding-left: 40px;\">Wok to Walk, m\u1ed9t c\u00f4ng ty th\u1ef1c ph\u1ea9m v\u00e0 s\u1ee9c kh\u1ecfe, \u0111\u00e3 thi\u1ebft k\u1ebf m\u1ed9t chi\u1ebfn d\u1ecbch email m\u1eddi kh\u00e1ch h\u00e0ng g\u1ecdi \u0111i\u1ec7n, \u0111\u1eb7t c\u00e2u h\u1ecfi v\u00e0 \u0111\u1eb7t \u0111\u1ed3 \u0103n. Chi\u1ebfn d\u1ecbch n\u00e0y c\u00f3 t\u1ef7 l\u1ec7 m\u1edf l\u00e0 18,1%. H\u1ecd \u0111\u00e3 thi\u1ebft k\u1ebf m\u1ed9t th\u01b0 kh\u00e1c \u0111\u1ec3 nh\u1eafm t\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng ch\u01b0a m\u1edf email tr\u01b0\u1edbc \u0111\u00f3, l\u1ea7n n\u00e0y v\u1edbi d\u00f2ng ch\u1ee7 \u0111\u1ec1 \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1eeda \u0111\u1ed5i. H\u1ecd \u0111\u00e3 \u0111\u01b0a s\u1ed1 \u0111i\u1ec7n tho\u1ea1i c\u1ee7a m\u00ecnh v\u00e0o d\u00f2ng ch\u1ee7 \u0111\u1ec1 v\u00e0 th\u1eadt ng\u1ea1c nhi\u00ean l\u00e0 t\u1ef7 l\u1ec7 m\u1edf \u0111\u00e3 t\u0103ng 7,7%.<\/p>\n<p style=\"padding-left: 40px;\"><strong>K\u1ebft lu\u1eadn<\/strong><\/p>\n<p style=\"padding-left: 40px;\">Kh\u00e1ch h\u00e0ng ng\u00e0y nay \u0111ang mong mu\u1ed1n c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 t\u01b0\u01a1ng t\u00e1c nhanh ch\u00f3ng, \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 r\u1ea5t may nh\u1eefng ti\u1ebfn b\u1ed9 c\u00f4ng ngh\u1ec7 \u0111\u00e3 gi\u00fap vi\u1ec7c giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean d\u1ec5 d\u00e0ng th\u00f4ng qua tin nh\u1eafn email v\u00e0 chatbot si\u00eau c\u00e1 nh\u00e2n h\u00f3a. N\u00f3 c\u0169ng gi\u00fap cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng ch\u1ee7 \u0111\u1ed9ng, do \u0111\u00f3 cho ph\u00e9p doanh nghi\u1ec7p lu\u00f4n s\u1eb5n s\u00e0ng khi kh\u00e1ch h\u00e0ng c\u1ea7n nh\u1ea5t.<\/p>\n<p style=\"padding-left: 40px;\"><strong>Email marketing th\u1ef1c s\u1ef1 \u0111\u00e3 m\u1edf ra c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n m\u1edbi cho c\u00e1c nh\u00f3m ti\u1ebfp th\u1ecb \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi cho kh\u00e1ch h\u00e0ng th\u00f4ng qua chuy\u1ec3n \u0111\u1ed5i s\u1ed1.<\/strong><\/p>\n<p style=\"padding-left: 40px; text-align: right;\"><strong>Ngu\u1ed3n: Benchmark<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u1ea7m quan tr\u1ecdng ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a vi\u1ec7c l\u1ea5y tr\u1ea3i nghi\u1ec7m l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m tr\u1ecdng t\u00e2m l\u00e0 nguy\u00ean nh\u00e2n xuy\u00ean su\u1ed1t d\u1eabn \u0111\u1ebfn chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u1edf c\u00e1c c\u00f4ng ty tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. Vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1 kh\u00e1c nhau \u0111\u00e3 gi\u00fap c\u00e1c doanh nghi\u1ec7p d\u1ec5 d\u00e0ng chuy\u1ec3n \u0111\u1ed5i &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/emailplus.vn\/?p=1203\"> <span class=\"screen-reader-text\">Th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m tr\u1ecdng t\u00e2m th\u00f4ng qua email marketing<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","footnotes":""},"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m tr\u1ecdng t\u00e2m th\u00f4ng qua email marketing - Email+| Gi\u1ea3i ph\u00e1p Email h\u00e0ng \u0111\u1ea7u cho doanh nghi\u1ec7p<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/emailplus.vn\/?p=1203\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m tr\u1ecdng t\u00e2m th\u00f4ng qua email marketing - Email+| Gi\u1ea3i ph\u00e1p Email h\u00e0ng \u0111\u1ea7u cho doanh nghi\u1ec7p\" \/>\n<meta property=\"og:description\" content=\"T\u1ea7m quan tr\u1ecdng ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a vi\u1ec7c l\u1ea5y tr\u1ea3i nghi\u1ec7m l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m tr\u1ecdng t\u00e2m l\u00e0 nguy\u00ean nh\u00e2n xuy\u00ean su\u1ed1t d\u1eabn \u0111\u1ebfn chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u1edf c\u00e1c c\u00f4ng ty tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. 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