{"id":1012,"date":"2023-01-23T09:29:25","date_gmt":"2023-01-23T09:29:25","guid":{"rendered":"https:\/\/emailplus.vn\/?p=1012"},"modified":"2023-01-31T07:40:16","modified_gmt":"2023-01-31T07:40:16","slug":"loi-ich-cua-email-marketing-trong-tiep-thi-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/emailplus.vn\/?p=1012","title":{"rendered":"L\u1ee3i \u00edch c\u1ee7a Email marketing trong ti\u1ebfp th\u1ecb doanh nghi\u1ec7p"},"content":{"rendered":"

Email Marketing (ti\u1ebfp th\u1ecb Email) \u0111\u00e3 v\u00e0 \u0111ang l\u00e0 m\u1ed9t xu th\u1ebf t\u1ea5t y\u1ebfu trong Digital Marketing. N\u00f3 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi ng\u01b0\u1eddi \u0111\u0103ng k\u00fd v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch cung c\u1ea5p th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 h\u1eefu \u00edch gi\u00fap h\u1ecd th\u1ef1c hi\u1ec7n m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. \u0110\u1ed3ng th\u1eddi g\u00f3p ph\u1ea7n quan tr\u1ecdng trong vi\u1ec7c th\u00fac \u0111\u1ea9y doanh s\u1ed1, h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u,\u2026 \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n

Email marketing l\u00e0 g\u00ec?<\/b><\/p>\n

Email marketing l\u00e0 h\u00ecnh th\u1ee9c s\u1eed d\u1ee5ng email mang n\u1ed9i dung th\u00f4ng tin v\u1ec1 b\u00e1n h\u00e0ng, ti\u1ebfp th\u1ecb, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m \u0111\u1ebfn nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn. Kh\u00f4ng gi\u1ed1ng v\u1edbi h\u00ecnh th\u1ee9c Spam email (G\u1eedi email h\u00e0ng lo\u1ea1t t\u1edbi b\u1ea5t c\u1ee9 kh\u00e1ch h\u00e0ng n\u00e0o) khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y kh\u00f3 ch\u1ecbu v\u00e0 t\u1eeb ch\u1ed1i nh\u1eadn mail, Email marketing h\u01b0\u1edbng \u0111\u1ebfn nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau v\u00e0 t\u00ecm hi\u1ec3u k\u1ef9 tr\u01b0\u1edbc \u0111\u00f3.<\/span><\/p>\n

L\u1ee3i \u00edch c\u1ee7a Email Marketing \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/b><\/p>\n

C\u00e1c l\u1ee3i \u00edch c\u1ee7a Email Marketing c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn l\u00e0:<\/span><\/p>\n

1.Hi\u1ec7u qu\u1ea3\u00a0 v\u1ec1 chi ph\u00ed<\/b><\/p>\n

M\u1ed9t trong nh\u1eefng l\u1ee3i th\u1ebf c\u1ee7a ti\u1ebfp th\u1ecb qua email l\u00e0 chi ph\u00ed th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb ch\u00ednh th\u1ed1ng. B\u1ea1n s\u1ebd kh\u00f4ng m\u1ea5t ph\u00ed qu\u1ea3ng c\u00e1o, chi ph\u00ed in \u1ea5n hay chi ph\u00ed cho truy\u1ec1n th\u00f4ng. C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb email c\u00f3 th\u1ec3 xem x\u00e9t \u0111\u1ea7u t\u01b0 v\u00e0o ph\u1ea7n m\u1ec1m chuy\u00ean d\u1ee5ng \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a, theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 email c\u1ee7a h\u1ecd.<\/span><\/p>\n

C\u00e1c b\u1ea1n ch\u1ec9 c\u1ea7n ph\u1ea3i tr\u1ea3 cho nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 m\u1ed9t kho\u1ea3n kinh ph\u00ed \u0111\u1ec3 g\u1eedi h\u00e0ng ng\u00e0n email c\u00f9ng m\u1ed9t l\u00fac, nh\u01b0ng c\u00e1c chi ph\u00ed n\u00e0y th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi nh\u1eefng g\u00ec b\u1ea1n s\u1ebd tr\u1ea3 b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb kh\u00e1c. B\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o c\u00e1c g\u00f3i s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 n\u00e0y t\u1ea1i C\u00f4ng ty C\u1ed5 Ph\u1ea7n Gi\u1ea3i Ph\u00e1p Th\u00f4ng Tin (iWay).<\/span><\/p>\n

2.Nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn \u0111\u00fang kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/b><\/p>\n

Email marketing l\u00e0 m\u1ed9t trong s\u1ed1 \u00edt nh\u1eefng k\u00eanh ti\u1ebfp x\u00fac ch\u00ednh x\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng m\u00ecnh mong mu\u1ed1n. Ph\u1ea7n l\u1edbn c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng ch\u1ec9 g\u1eedi email cho nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 \u0111\u0103ng k\u00fd \u0111\u1ec3 nh\u1eadn ch\u00fang. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 cho ph\u00e9p t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n nhi\u1ec1u v\u00ec m\u1ed9t doanh nghi\u1ec7p ch\u1ec9 nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 quan t\u00e2m \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd.<\/span><\/p>\n

T\u1ea5t nhi\u00ean, b\u1ea1n c\u00f3 th\u1ec3 nh\u1eefng email marketing t\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng m\u00e0 h\u1ecd kh\u00f4ng y\u00eau c\u1ea7u, tuy nhi\u00ean ch\u00fang c\u00f3 th\u1ec3 g\u00e2y kh\u00f3 ch\u1ecbu \u0111\u1ebfn ng\u01b0\u1eddi nh\u1eadn v\u00e0 l\u00e0m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u. M\u1ed9t l\u1eddi khuy\u00ean l\u00e0 ch\u1ec9 n\u00ean g\u1eedi m\u1eabu email ti\u1ebfp th\u1ecb t\u1edbi nh\u1eefng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng th\u1ef1c s\u1ef1 c\u00f3 nhu c\u1ea7u. Nh\u1eefng kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n s\u1ebd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n h\u01a1n.<\/span><\/p>\n

3.Chuy\u1ec3n \u0111\u1ed5i v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng<\/b><\/p>\n

B\u1ea5t k\u1ec3 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111ang ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c n\u00e0o th\u00ec m\u1ed7i Email \u0111\u1ec1u c\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh ng\u01b0\u1eddi mua v\u00e0 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i mua l\u1ea1i s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. \u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p d\u1ef1a tr\u00ean d\u1ecbch v\u1ee5 ho\u1eb7c blog ti\u1ebfp th\u1ecb li\u00ean k\u1ebft, danh s\u00e1ch Email c\u1ee7a b\u1ea1n ch\u00ednh l\u00e0 n\u01a1i ki\u1ebfm ti\u1ec1n. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng Email nh\u01b0 m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n ti\u1ebfp th\u1ecb n\u1ed9i dung \u0111\u1ec3 cung c\u1ea5p n\u1ed9i dung th\u01b0\u1eddng xuy\u00ean, c\u00f3 li\u00ean quan \u0111\u1ebfn kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p s\u1ebd c\u00f3 th\u00eam c\u01a1 h\u1ed9i \u0111\u1ec3 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/span><\/p>\n

4.Ti\u1ebft ki\u1ec7m th\u1eddi gian nh\u1edd t\u00ednh n\u0103ng t\u1ef1 \u0111\u1ed9ng h\u00f3a<\/b><\/p>\n

Th\u00f4ng qua t\u00ednh n\u0103ng t\u1ef1 \u0111\u1ed9ng h\u00f3a, b\u1ea1n c\u00f3 th\u1ec3 k\u00edch ho\u1ea1t email \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean h\u00e0nh \u0111\u1ed9ng m\u00e0 h\u1ecd \u0111\u00e3 th\u1ef1c hi\u1ec7n tr\u00ean trang web c\u1ee7a b\u1ea1n – v\u00ed d\u1ee5: g\u1eedi email ch\u00e0o m\u1eebng khi ng\u01b0\u1eddi d\u00f9ng \u0111\u0103ng k\u00fd v\u00e0o trang web c\u1ee7a b\u1ea1n ho\u1eb7c g\u1eedi email cung c\u1ea5p \u01b0u \u0111\u00e3i gi\u1ea3m gi\u00e1 n\u1ebfu ng\u01b0\u1eddi d\u00f9ng t\u1eeb b\u1ecf gi\u1ecf h\u00e0ng tr\u1ef1c tuy\u1ebfn. V\u00e0 v\u1edbi m\u1ed9t m\u1eabu Email, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng l\u1ea1i cho nhi\u1ec1u chi\u1ebfn d\u1ecbch trong t\u01b0\u01a1ng lai, \u0111i\u1ec1u \u0111\u00f3 gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 chi ph\u00ed v\u00ec b\u1ea1n kh\u00f4ng c\u00f2n ph\u1ea3i lo l\u1eafng v\u1ec1 vi\u1ec7c ph\u1ea3i g\u1eedi Email v\u1edbi m\u1ed9t danh s\u00e1ch kh\u1ed5ng l\u1ed3, g\u1eedi v\u1edbi n\u1ed9i dung g\u00ec? G\u1eedi v\u00e0o th\u1eddi \u0111i\u1ec3m n\u00e0o?… t\u1ea5t c\u1ea3 b\u00e2y gi\u1edd \u0111\u1ec1u t\u1ef1 \u0111\u1ed9ng v\u1edbi gi\u1ea3i ph\u00e1p Email Marketing Automation.<\/span><\/p>\n

5.C\u00e1 nh\u00e2n h\u00f3a v\u00e0 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng<\/b><\/p>\n

V\u1edbi ti\u1ebfp th\u1ecb qua email, b\u1ea1n c\u00f3 th\u1ec3 c\u00e1 nh\u00e2n h\u00f3a c\u00e1c th\u00f4ng \u0111i\u1ec7p khi g\u1eedi cho t\u1eebng kh\u00e1ch h\u00e0ng. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 ph\u00e2n chia danh s\u00e1ch ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh \u0111\u1ec3 kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p m\u00e0 h\u1ecd quan t\u00e2m – \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap t\u0103ng c\u01b0\u1eddng s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

Vi\u1ec7c ph\u00e2n nh\u00f3m ph\u00f9 h\u1ee3p l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng v\u00e0 ng\u0103n ch\u1eb7n vi\u1ec7c kinh doanh thua l\u1ed7. M\u1eb7t kh\u00e1c, n\u1ebfu b\u1ea1n kh\u00f4ng ph\u00e2n nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh theo nhu c\u1ea7u ho\u1eb7c h\u00e0nh tr\u00ecnh c\u1ee5 th\u1ec3, b\u1ea1n c\u00f3 nguy c\u01a1 tr\u1edf th\u00e0nh ng\u01b0\u1eddi g\u1eedi th\u01b0 r\u00e1c ho\u1eb7c g\u00e2y kh\u00f3 ch\u1ecbu cho nh\u1eefng ng\u01b0\u1eddi ch\u1ec9 quan t\u00e2m \u0111\u1ebfn d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3 m\u00e0 h\u1ecd \u0111\u00e3 \u0111\u0103ng k\u00fd.<\/span><\/p>\n

6.Duy tr\u00ec m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng<\/b><\/p>\n

V\u1edbi m\u1ed9t danh s\u00e1ch Email, b\u1ea1n c\u00f3 th\u1ec3 giao ti\u1ebfp v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a m\u00ecnh b\u1ea5t k\u1ef3 l\u00fac n\u00e0o b\u1ea1n mu\u1ed1n. B\u00ean c\u1ea1nh \u0111\u00f3 th\u00f4ng tin \u0111\u01b0\u1ee3c \u0111\u01b0a \u0111\u1ebfn c\u00f2n r\u00f5 r\u00e0ng v\u00e0 ph\u00f9 h\u1ee3p \u0111\u1ebfn t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng, g\u00f3p ph\u1ea7n kh\u00f4ng nh\u1ecf v\u00e0o vi\u1ec7c duy tr\u00ec m\u1ed9t m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i.<\/span><\/p>\n

M\u1ed9t l\u00fd do kh\u00e1c l\u00e0 n\u1ebfu ngo\u00e0i m\u1ea1ng x\u00e3 h\u1ed9i b\u1ea1n c\u00f2n s\u1eed d\u1ee5ng Email \u0111\u1ec3 Marketing th\u00ec trong tr\u01b0\u1eddng h\u1ee3p m\u1ea1ng x\u00e3 h\u1ed9i ng\u1eebng ho\u1ea1t \u0111\u1ed9ng ho\u1eb7c n\u1ebfu m\u00e1y ch\u1ee7 trang web c\u1ee7a b\u1ea1n g\u1eb7p s\u1ef1 c\u1ed1, b\u1ea1n lu\u00f4n c\u00f3 th\u1ec3 g\u1eedi Email cho kh\u00e1ch h\u00e0ng \u0111\u1ec3 cho h\u1ecd bi\u1ebft r\u1eb1ng doanh nghi\u1ec7p \u0111ang n\u1ed7 l\u1ef1c kh\u1eafc ph\u1ee5c ch\u00fang.<\/span><\/p>\n

Mong r\u1eb1ng b\u00e0i vi\u1ebft tr\u00ean \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u ra t\u1ea7m quan tr\u1ecdng c\u1ee7a Email marketing trong ti\u1ebfp th\u1ecb doanh nghi\u1ec7p. N\u1ebfu ch\u01b0a \u1ee9ng d\u1ee5ng ch\u00fang trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh th\u00ec b\u1ea1n h\u00e3y b\u1ed5 sung ngay nh\u00e9! Ch\u1eafc ch\u1eafn b\u1ea1n s\u1ebd th\u1ea5y hi\u1ec7u qu\u1ea3 r\u00f5 r\u1ec7t.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Email Marketing (ti\u1ebfp th\u1ecb Email) \u0111\u00e3 v\u00e0 \u0111ang l\u00e0 m\u1ed9t xu th\u1ebf t\u1ea5t y\u1ebfu trong Digital Marketing. N\u00f3 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi ng\u01b0\u1eddi \u0111\u0103ng k\u00fd v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch cung c\u1ea5p th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 h\u1eefu \u00edch …<\/p>\n

L\u1ee3i \u00edch c\u1ee7a Email marketing trong ti\u1ebfp th\u1ecb doanh nghi\u1ec7p<\/span> Read More »<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"","footnotes":""},"categories":[5],"tags":[],"yoast_head":"\nL\u1ee3i \u00edch c\u1ee7a Email marketing trong ti\u1ebfp th\u1ecb doanh nghi\u1ec7p - Email+| Gi\u1ea3i ph\u00e1p Email h\u00e0ng \u0111\u1ea7u cho doanh nghi\u1ec7p<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/emailplus.vn\/?p=1012\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u1ee3i \u00edch c\u1ee7a Email marketing trong ti\u1ebfp th\u1ecb doanh nghi\u1ec7p - Email+| Gi\u1ea3i ph\u00e1p Email h\u00e0ng \u0111\u1ea7u cho doanh nghi\u1ec7p\" \/>\n<meta property=\"og:description\" content=\"Email Marketing (ti\u1ebfp th\u1ecb Email) \u0111\u00e3 v\u00e0 \u0111ang l\u00e0 m\u1ed9t xu th\u1ebf t\u1ea5t y\u1ebfu trong Digital Marketing. 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